The following questions were asked of urban adult respondents with 1+ vehicle/s in the household (Universe: 6,958,000; Sample: 1,136):
Q1: Did you travel on any South African toll road during any of the holiday periods, or for any major sporting event, during the past twelve months, since Jan/Feb 2009? (Yes / No)
Q2: Can you recall having received any promotional material at any of the toll plazas? (Yes / No)
Key Findings:
Age- Those with vehicle/s in household who travel on toll roads, are most likely to be 16-49 year olds, skewed towards 35-49 age group
- Recall of receiving promotional material are above average from age 25, particularly 25-34 year olds
Gender- Those with vehicle/s in household who travel on toll roads and who recall receiving promotional material are most likely to be males who are also the drivers of the vehicles
Province- Among those with vehicle/s in household, travelling occurs above average from Gauteng, Limpopo/Mpumalanga
- Recall of receiving promotional material is well above average in Gauteng and tends to be below average in all other provinces
Household Income
- Those with vehicle/s in household who travel on toll roads and who recall receiving promotional material are most likely to have a monthly household income of R10,000+
LSM
- Those with vehicles/s in household who travel on toll roads tend to occur from LSM 6 up, peaking in LSM 7 to 9
- Recall of receiving promotional material are skewed towards LSM 9 and 10, but particularly to LSM 10
You too can get your share of this lucrative audience.
You can contact a TollReach Sales Executive now on 011 478 5477 to discuss your promotional needs.
You can also visit us by going to www.tollreach.co.za.
Statistics source: Nielsen Omnibus, February 2010
