It will be an extraordinary time for visitors and locals alike. Visitors to the country will need petrol, car rentals, accommodation and things to do. They will often include extra time for sightseeing and even extend their stay beyond the main attraction. They will buy presents and memorabilia to take home. On the other hand, many South Africans will see this as the longest school holiday of the year and considering limited available air travel, they will take to the roads to get to their favourite holiday destinations and experience the winter holiday they have never had. All in all June and July of 2010 may be one of the most active periods people have seen for a long time. Agreed if you only want to build a long term brand amongst locals, by all means, stay out of the traditional media. But if you want to get a share of the action, June and July cannot be ignored. The vibe during a World Cup needs to be experienced. A medium like TollReach offers the ideal way of giving a brand front seat exposure amongst those that have the mobility, the means and the right mindset to act on your message. It is unlikely that we will experience the world's most followed sports event in South Africa again in our lifetimes. Better we make the most of the opportunity.
Your World Cup experience can start at the toll gate as well (www.tollreach.co.za or ask for a sales executive on 011 478 5477).
