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Creatives' verdict on Masterfile's revolutionary search technology

Masterfile has done it again, reinforcing its stature as the leading developer of image search solutions, with its recently released “Endless Media” philosophy on www.masterfile.com.
Creatives' verdict on Masterfile's revolutionary search technology

Masterfile initially led the international pack with its revolutionary visual search, or Sim-Search, feature, which was subsequently adopted by many prominent international image providers. Now it looks as if the Endless Media technology will have competitors rushing to emulate its unique functionality.

“The Endless Media technology, combined with Masterfile's great body of imagery, has received resounding accolades from creatives who have had hands-on experience with the site,” according to Margi Sheard, CEO of Great Stock! photo library - exclusive agents for Masterfile. “Independent tests verify that Endless Media is able to deliver the best and most relevant images in a fraction of the time that most other sites can achieve. It is rapidly gaining admiration and support from creatives worldwide, who have found it truly impressive, and a clear demonstration of Masterfiles understanding of the pressures that creatives are working under, by addressing the problem in an elegant and practical way.”

Endless Media is both evolutionary in its functionality and revolutionary in its layout and workflows. Traditional page layouts for search results have been replaced by a vast display of all results, with intuitive screen navigation focusing the users view only on the most relevant part of the overall results.

The Masterfile collection is available www.greatstock.co.za, but clients are encouraged to experience this great technology for themselves on www.masterfile.com.

For additional information e-mail or call Tel. 011 880-7826.

For more information call Ina Britz on tel. (011) 880 7826, fax (011) 788 9996 or E-Mail: .

4 Jun 2009 12:13

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