The best advice I can give is to view the current state of affairs as a challenge - a chance to test your abilities against a very frustrating environment, where people are extremely negative towards the future, tightening their already tight belts, and selecting not to respond to advertising.
Trying to convince these already desensitised consumers to respond to your message might not be the best answer - what needs to be done is a process of selection and positioning, to ensure that you talk to consumers able to respond while they are in a position to interact with your message.
Now, I would not state these problems without offering a viable solution.
This winter holiday, many potential consumers, who still have the resources to go on holiday, will be travelling towards destinations across South Africa - to the warm waters and sunshine of KZN, the solitary bushveld in Limpopo and the enigmatic Mpumalanga. As they leave the grey city, they will become relaxed and forget about all their stresses. As they drive closer towards their destinations, they might even be so relaxed that boredom kicks in - and that is when they need to be targeted.
Tollreach has been reaching these consumers for 20 years now, and we are targeting them again this winter. We provide the platform for you to interact with audiences who are in a very approachable and relaxed mood, while they have the resources to respond to your message.
To ensure that your message reach this profitable audience this winter, and get that the warm feeling of generating sales in a very negative economy, contact Tollreach now for further details.
