Living and Loving to cease print edition, go online exclusively

Caxton Magazines will cease the print of Living and Loving - moving it exclusively into the digital space. The parenting magazine will be repositioned exclusively as an online parenting information portal.
Image supplied.
Image supplied.

Through its digital platform, it will still provide selected areas of its content in print through a parenting section entitled Smart Parent – which will be incorporated into Your Family. These changes will come into effect from October this year with the September issue of Living and Loving being the final print edition to go on sale.

Image credit: Charisse Kenion on Unsplash.
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“In the last two years, our online audience has grown from strength to strength while, in line with international trends, print sales continued to shrink. Our audience is still interacting with us, but they’re doing it online on www.livingandloving.co.za and through our social media channels. We understand that consumer media consumption habits are changing and we’re adapting with them,” says editor Sonya Naude.

While print may be dying, traditional journalism is certainly adapting
While print may be dying, traditional journalism is certainly adapting

  12 Jul 2019

A core Living and Loving team made up of its editor Naude and digital editor Xanet Scheepers will continue to source and produce content in line with what ‘parennials’ (a new generation of millennial parents) want and need.

“This is an exciting opportunity for Your Family to extend its subject matter to include content that appeals to next-generation families with a wider age range of children. We’re optimistic about the brand’s future in this new format,” adds Your Family editor Janine Collins.

 
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