RECRUITER
PROFILE
Jobsabout usContact UsWebsite
Welcome to the

Outsourcery Recruitment Profile
Join our digital revolution. Flexible, remote careers in digital marketing. Come and join the fun.
Connect with us on social media

Paid Ads Specialist

Remuneration:R290 - R350 per hour cost-to-company 
Location:Cape Town
Remote work:Only remote work
Job level:Mid/Senior
Type:Permanent
Company:Avirtual Group


Responsibilities: 
  • Strategic Search campaign implementation and campaign builds (keyword strategy and ad copy). 
  • Search campaign reporting - data ingestion accompanied by insights and recommendations. 
  • Search campaign budget management and tracking, ensuring no over or underspends on campaigns.? 
  • Search campaign optimisations using best practices and knowledge gained. 
  • Working within the existing team structure to effectively complete tasks. 
  • Strategic interactions with clients. 
  • Media planning within the digital marketing space. 
  • Strategic abilities within paid media marketing, analytics, and campaign management, focusing specifically on the paid Google stack and social channels. 
  • Assist with insights and reporting on various campaigns.? 
  • Attend certain key client/ agency meetings virtually to discuss projects. 
Qualities of a Paid Ads specialist 
  • Effective communication via phone call, email, video call etc. 
  • Highly organised and detail-oriented. 
  • High levels of integrity, accountability, autonomy, and self-motivation. 
  • Strong experience with/ knowledge of platform-specific ad copywriting. 
  • A broad understanding of digital marketing and digital marketing strategy. 
  • Competency in Google Tag Manager and GA4 Tag/Script implementation. 
  • Proficient in Google Docs, and Sheets (experience with Excel/ sheets formulae desirable). 
Qualifications and skills
  • Minimum 2 – 5 years experience in Google, Meta, and LinkedIn PPC advertising (TikTok Experience). 
  • Google Ads Beginner Certification (with a desire for intermediate and more advanced certifications). 
  • Experience developing, implementing, launching, and monitoring PPC campaigns. 
  • Experience managing client media-spend budgets, keyword lists, and ad copy. 
  • Experience managing high client budgets e.g., minimum £10,000 per month. 
  • Experience analysing and reporting G4 and PPC in-platform analytics. 
  • Meta Blueprint Certification is favourable. 
Additional qualifications and skills (advantageous) 
  • Minimum 9 months experience of in-console experience in audience-based real-time bidding with the ability to manage bid pricing and optimisation to meet pacing and performance goals. 
  • Strong understanding of ad networks, exchanges/ auction marketplaces, and ability to define programmatic buying. 
  • Experience in MSFT Office with a strong preference for pivot table, lookup functions, and formulae in Excel. 
  • Strong analytical, problem-solving, and critical thinking skills. 
  • Quick learning proficiency, specifically for new technologies, platforms, vendors, and inventory offerings. 
  • 2 – 5 Years experience in core DSP, SSP, and other major programmatic advertising platforms.  
  • Ability to monitor daily pacing and performance from all relevant DSPs, 3PAS, and 3PAV. 
  • Programmatic Certification is desirable. 
What does success look like? 
  • Ability to set up various goal conversions on Google and social media platforms via GTM/GA4. 
  • Ability to translate and quantify business goals into paid media objectives. 
  • Tracking, monitoring, optimising, analysing, and reporting on agreed upon KPI’s. 


Posted on 11 Oct 15:32, Closing date 10 Dec

Apply by email

Amy or Lauren
careers@avirtual.co.uk

Or apply with your Biz CV

Create your CV once, and thereafter you can apply to this ad and future job ads easily.