Previously disadvantaged candidates will be given preference.
We have a terrifically exciting job opportunity for a mid to senior Digital Marketing Technology Specialist at a renowned financial services company’s Cape Town head office. We’re looking for a dynamic individual to join their Marketing team. This is a new role, designed to marry the Marketing function with the range of new and evolving marketing technologies. The ideal candidate is equal parts Marketing Technology Specialist and Integrated Marketing Expert. In this role you’ll be accountable for the management and optimisation of marketing technologies deployed in support of the company’s business strategy. The successful candidate will work alongside interesting, passionate people and have the chance to be a part of challenging projects in a multicultural, stimulating environment.
Manage the strategic and technical relationship with marketing technology suppliers and partners
Define and agree roles and responsibilities (internal and external e.g. agency)
Drive training, adoption and support,
Ensure best practice usage and implementation
Support business needs and strategy
Liaise into varying IT functions, translating marketing requirements into IT requests
Ensure enforcement of IT, Compliance and data governance policies
Understand how systems and data could interconnect and drive integration with other applications and systems
Drive marketing technology strategy and development
Ongoing research of marketing technology products and trends
Ongoing alignment with business and marketing strategies to identify gaps and opportunities that inform the marketing technology strategy
Drive the compilation of detailed business requirements
Assess business requirements, recommend and drive the implementation of new applications or the extended use of existing applications and contribute to change management
Current and envisaged marketing technology applications support content management, marketing automation, digital marketing, tagging and tracking, CRM and experience management.
Requirements The successful candidate must have/be:
Bachelor’s degree in Computer Science and/or Business and/or Marketing
At least 5 years’ experience in a digital marketing environment, with a focus on the technical and functional aspects of relevant MarTech applications
A sound Digital background from either a Digital Agency or Digital experience client side
Financial/Insurance industry experience
Google Marketing Platform - Analytics 360, Tag manager 360, Campaign Manager (formerly DoubleClick), Display and video 360, Search ads 360 (AdWords, Bing, Yahoo), Optimise – Expert level
Content and workflow management platform (e.g. Percolate) - Expert level
Proficient in form and data collection tool (e.g. Formstack)
Proficient in web creation tool (e.g. SharePoint, WordPress)
Proficient in Microsoft Office suite
Proficient in HTML
Proficient in SQL or similar
Understanding of core marketing and sales technologies e.g. CRM and Leads systems
Marketing technology management and administration
Firm grasp and understanding of Marketing disciplines and processes (e.g. SEO, paid search, social media, paid media, email marketing, lead generation, database management, website optimisation, customer and audience segmentation)
Expert understanding of digital marketing platforms, channels, mediums
Relevant regulatory legislation and compliance knowledge
Ability to analyse data and report user friendly findings
Innovative in looking for ways to improve process/practice
Client centric, focus on client experience
Drives results with a strong sense of urgency
Collaborates within and across teams, building relationships and networks
Flexible and adaptable
Sound business acumen
Plans and aligns effectively
Communicates excellently - written and verbal
Analytical thinking and attention to detail.
VGP Recruitment is a specialist recruitment agency in the advertising, marketing, media, creative, digital, PR/communications and publishing industries.
Posted on 06 Apr 19:06
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+27 21 422 1037
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