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Core Group
Core Group proudly represents a number of exclusive brands. At the core of our business is the Apple brand. We are the sole distributors for Apple in Sub-saharan Africa. In support of Apple, our accessories brands offer products that enhance this technological eco-system.
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Communications Manager

Remuneration:Market related 
Job level:Management Jnr-Mid
Job policy:Employment Equity position
Company:Core Group

Job description

Are you an experienced communications manager/PR manager looking for a new challenge and an opportunity to advance your skills and career working with great brands? Are you a natural communicator who likes the excitement of new challenges and who is able to thrive in a fast-paced environment?

We are looking for a dynamic individual to take on responsibility for the strategy, collaboration, execution and measurement of PR and media relations campaigns, with the goal of building and enhancing a favourable image of our brands with employees, potential candidates, clients, potential customers, influencers and the public.


  • PR, communications, journalism or related field 
  • Needs to have 8 -10 years of experience 
  • A minimum of three years of experience managing people
  • Experience outside of traditional PR creating targeted content is a must 
    • Build, manage and maintain current and new relationships with media, personalities, influencers and content creators which align to business priorities and objectives.
    • Develop strategic collaborations with content creators, media and other relevant parties that support PR strategy and storytelling.
    • Champion the crafting of story angles, messaging and contentwhich is relevant for target media and audiences.
    • Maximise the cohesion between brands digital marketing and digital PR efforts.
    • Develop content ideas for social media, websites, newsletters, press releases and any other distribution channels which support PR strategy.
    • Compile and oversee implementation of communication plans, which support global and local marketing plans.
    • Flag, escalate and problem solve any PR related concerns timeously. 
    • Brainstorm and collaborate with marketing teams for new ideas and strategies.
    • Become a product specialist and champion by using products to understand how they work and add value to lives.
    • Work with Marketing and other internal teams to coordinate budgets, deadlines, objectives, and schedules.
    • Track PR ROI regularly to maximize return and tweak plans accordingly. 
    • Manage internal PR Officer resources. 
    • Build relationships with key stakeholders in global teams with each brand we represent.
    • Report back to Communications Exec and internal stakeholders regularly on status, results, opportunities, etc. 
    • Remain up-to-date with an evolving PR industry and landscape and recognize new and exciting opportunities regularly. 
      Skill set:
      • Great storyteller: Outstanding communication skills (Written, verbal, visual content creation)
      • Connection cultivator: Strong relationship-builder (confident, likes to be sociable)
      • Persuasive powness: Negotiation and influencing skills
      • Strategic thinker and planner
      • Proactive problem and crisis solver (Is able to use own smarts to problem solve/crisis manage)
      • Self-starter with high energy levels
      • Team leadership ability
      • Confident public speaker 
      • Flexible that role could change frequently as well as brand focus.
      • Willingness to travel when required (Will require travel to Cape Town)
      • Flexible to work longer hours as required
      • Ability to work under pressure and prioritise tasks in an environment where guidelines and deadlines often change

        Posted on 15 Jul 10:29