SME Marketing Campaign Specialist

Job description

• Must have a Marketing Diploma or Degree.

• 4 to 6 years’ experience in SME marketing campaign management.

• Experience managing integrated marketing campaigns across multiple channels.

• Experience working with B2B or SME customer segments.

• Strong understanding of digital marketing channels.

• Strong campaign and project management skills.

• Ability to translate marketing strategy into campaign execution.

• Strong stakeholder management and collaboration skills.

• AI learning agility and ability to adopt new technologies and tools.

• Develop and execute marketing campaigns to drive SME acquisition and growth.

• Plan and manage integrated campaigns across digital, partnerships, content, and events.

• Coordinate timelines, budgets, and delivery across teams and agencies.

• Ensure campaigns align with brand and commercial objectives.

• Develop deep understanding of SME customer behaviour and needs.

• Translate insights into effective campaign messaging and positioning.

• Collaborate with sales teams to align campaigns with pipeline opportunities.

• Track campaign performance against KPIs including acquisition, engagement, and conversion.

• Optimise campaigns using performance data and insights.

• Work with data teams to measure ROI and effectiveness

• Collaborate with cross-functional teams (product, digital, commercial).

• Manage external agencies and partners where required.

• Ensure consistent messaging across all SME marketing activities.

Requirements

• Artificial Intelligence

• B2B

• Campaign Management

• Digital Marketing

• Marketing

• Project Management