In a thoroughly tongue-in-cheek look at that subject, Sarah Britten suggests how the ANC's Loerie-winning integrated PR campaign might have been drafted. We hope you get the point. On a more serious note, Chris Moerdyk suggests that advertising paranoia is not in the consumer's interest - particularly when the SABC manages to get the wrong end of the stick completely and bans the latest Nando's ad on the grounds that it promotes xenophobia. In fact, it does precisely the opposite. On a totally serious - and very tragic note - when someone is alleged to have committed suicide because he was under the impression - whether rightly or wrongly - that he'd be losing his job, and then the story gets into the media, it's as well for the company's PRO to get his employer's viewpoint across. When it isn't, the resulting media attention could end up costing the company, in this case Cell C, a great deal. Is the SMS dying? Dr Pieter Streicher says that companies should be careful of buying into the doomsday predictions around the demise of SMS. If they do, they will risk missing out on the excellent business opportunities that the SMS channel offers them. Rod Baker, Content Director
PS The latest Ornico Ad Showcase features TV ads for Huggies Gold, SABC, Blackberry, Cell C and Opel Astra GTC, and radio ads for John Dory's, Amstel Lager, Life Health Care, PG Glass and Vawter.

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