[2013 trends] At the heart of African marketing
As the world economy limps to recovery, Africa is increasingly becoming more important and on everyone's agenda. Here, I take a look at what is required to formulate Afro-centric marketing strategies that can succeed.
About Gerry Costa
Gerry Costa is a Zimbabwean national who has worked in the advertising industry for over 20 years. His African experience is as vast as the continent itself, having lived and worked in Botswana, Kenya, Uganda, Nigeria and, now, South Africa. Gerry's career includes mainstream advertising and his expertise extends to outdoor and branding. Today, Gerry is employed by the McCann World Group (www.mccann.co.za). Contact him on tel +27 (0)11 235 4600.
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