Entries open for 2015 Annual AdFocus AwardsEntries have opened for the Financial Mail's 2015 Annual AdFocus Awards. Last year, for the first time, they were merged with those of Jeremy Maggs' The Annual. Deadline for entries is Monday, 31 August 2015... The editorial theme of this year's Annual AdFocus publication is the growing importance of integration and collaboration in advertising and communications. There is growing acceptance that agencies do not have all the answers and need to look at outsourcing skills. Internally, many agencies are restructuring to achieve better cross-team collaboration. The 2015 Awards are:Agency Awards:
Individual Awards:
The former Advertising Agency Award has been expanded into three categories: small, medium and large, which has been incorporated into a new award, for overall Agency of the Year. Entries for agency awards will be judged on performance over the period July 2014-June 2015. The exception is Media Agency of the Year, for which the assessment period is May 2014-April 2015. JudgesThe jury chairman is Festus Masekwameng, managing partner of MKT Media and former chairman of the Loerie Awards. Members of the main jury:
As in previous years, agency awards will be scored on new business, business retention, client relationships, awards, industry recognition and transformation. Specialist jurors will be added for two awards: Media Agency of the Year and Student of the Year. Patrick Conroy, MD of e.SAT TV, will sit on the media panel. The student jury will be joined by Pepe Marais, creative head of Joe Public, and Matthys Esterhuysen, senior strategist at Hellocomputer. This year the AdFocus Awards will be project managed by Danette Breitenbach. Questionnaires must be completed online and can be found here: www.adfocus.co.za. |