"Choose a job you love, and you will never have to work a day in your life."
Confucius (551-479 BC)
18 Nov 2013 Read more >>
"I am not young enough to know everything." Oscar Wilde (1854 - 1900)
15 Nov 2013 Read more >>
Key broadcasters quit the South African Audience Research Foundation - the independent research body mandated to find common currency for audience measurement in SA's media landscape. The exit will happen in December 2014. My plea is for the decision to be reversed, and for marketing industry decision makers to keep this debate alive.
26 Sep 2013 Read more >>
Brand-intelligence firm, Ornico, has noticed a shifting trend in the focus of the motor industry - and it's the colour green. 25 Sep 2013 Read more >>
Socially responsible brands will always outsmart the competition... 23 Sep 2013 Read more >>
It is a well-known adage that in times of economic uncertainty spending is curbed, and as marketers will let you know it is usually the marketing, advertising and communications budget that gets tightened first. 20 Sep 2013 Read more >>
Building city brands - it's not about the branding, it is about the hard work and political will to affect real and meaningful social, economic and developmental change, says Oresti Patricios, CEO of Ornico.
19 Sep 2013 Read more >>
A global public relations measurement survey done in March 2013 by US-based Ragan Communications and NASDAQ OMX showed an industry that was serious about tackling the problem of accurately measuring the value of public relations. However, the survey also highlighted the long road still ahead before consistent measurement standards emerge, with only 25% of the 1467 respondents indicating they even understood return on investment (ROI). 6 Aug 2013 Read more >>
Nigeria is a country rich in natural resources, with mammoth purchasing power, exciting business opportunities and a diverse population that is hungry for media content. The country's National Broadcasting Commission recently shared its desire to license more network stations; and this is one step closer to quenching the thirst for a diverse media.
11 Jul 2013 Read more >>
In preparation for the PR Measurement Summit held in March 2013 in Washington, DC, Ragan Communications and Nasdaq OMX did a global survey among 1500 public relations professionals on measurement with very interesting results. Such interesting results that I was compelled to go on a very long, and mostly cold, quest to dig a bit deeper in search of the magic formula that will defeat the dreaded AVE which is the bane of my life. 19 Jun 2013 Read more >>
Whether it is health care, the governance of municipal governments, education or public spending, South Africa faces significant structural challenges that can't be fixed by spending money on advertising the brand. It could well be time to reassess Brand South Africa's raison d'être and its relationship with the state.
31 May 2013 Read more >>
The story of economic growth in Africa has been topical globally, with some of the most disappointing reports coming from leading publications. However for us Africans, the glass is definitely half full, with inspiring stories coming from the most ordinary of people. Ornico
present 2013's first - The Africa Annual, a compilation of some of Africa's remarkable stories and resources for businesses; and media, marketing and branding enthusiasts. 29 May 2013 Read more >>
In this information age, where consumers are bombarded with endless content, brands will only remain relevant if they continuously evolve their identities to suit the consumer's changing needs. On May 30, 2013, Ornico CEO Oresti Patricios, will share some insights on the trends that have defined the consumer landscape in both local and global markets. The talk will be hosted at Odd Café in Greenside, Johannesburg from 18h00.
23 May 2013 Read more >>
Oh dear... please save us from the "Africa is Rising" narrative which is being continually and habitually foisted on this continent by the international media. The most recent round of debate on Africa's rise, or whether in fact it is rising, was started by Time Magazine. "Africa is the world's next powerhouse," declared Alex Perry in his cover story for the December 12 2012 issue of the US news journal. Predictably the statement was suffixed with the warning: "But huge challenges lie ahead." 24 Apr 2013 Read more >>
Cycling hero, Lance Armstrong, weaved magic with his story that lived within us as we cheered him on through seven successive Tour de France wins. But the lustre of his brand has been tarnished. Irrevocably so. 27 Mar 2013 Read more >>
Are we eating beef, or are we eating water buffalo brought into SA by criminal elements. Supermarkets have worked hard to differentiate their meat brands - they now need to do what's right to protect their equity and customer loyalty. By ORESTI PATRICIOS. 12 Mar 2013 Read more >>
Once upon a time a teaspoon was a teaspoon, and a citrus-squeezer, spatula or ashtray where just common utensils. You needed them, you bought them, and they served a function. Some were attractive, while others were pedestrian, but they all served their function in one way or another, which is why they were made. 16 Feb 2013 Read more >>
At the end of each year a big trend in the marketing industry is to discern the trends for the coming year. The media bulges with pundits (like me) who hang their reputation on predicting what will be big in the next twelve months or beyond. 10 Feb 2013 Read more >>
What's going to differentiate the great brands from the also ran's? The magnificent from the mediocre? In my book it is all about being intelligent. What's intelligence? Well an intelligent organism is one that constantly monitors, adjusts and reacts to its environment for its own self-interest. In brand terms this means being smart and understanding the new rules of branding in an always on, completely connected world where your every move is watched and talked about. Here are a handful of intelligent brand rules to help you on your way. 29 Jan 2013 Read more >>
The plethora of digital consumption opportunities in this information age for consumers breeds Digital Attention Deficit-Hyperactivity Disorder (ADHD). Digital ADHD is the state of mind many consumers currently subscribe to: a state of mental hyperactivity through multi-tasking across an overabundance of digital consumables. Consumers multi-task through the digital media in order to stay afloat of all the information out there. I guess almost everyone now has a slight case of Fear Of Missing Out (FOMO
), not just me. Social media's integration with traditional media will, no doubt, only heighten FOMO and the ADHA. 24 Jan 2013 Read more >>
Context is king, but knowing what's around the next corner takes a little more than 20/20 vision. To find out what trends, innovations or environmental changes could affect your brand's future in 2012, here's some foresight from Oresti Patricios, CEO of brand, media and reputation research and intelligence firm, Ornico.more flawed as 'netizens' and mobile users organise themselves into tribes and clusters online. This will require more fluid and flexible strategies for understanding people and demographics. 22 Jan 2013 Read more >>
Who's Psy, what's Gangnam Style and why the hell have so many people watched that video on YouTube? Oresti Patricios, CEO of brand and reputation analysis company Ornico, offers the low down.
16 Oct 2012 Read more >>
After a year-long test phase Ornico is proud to announce the launch of its mobile advertising monitoring product, the first of its kind in South Africa, to join its array of television, radio, print, internet and outdoor advertising monitoring and analytical products. 15 Oct 2012 Read more >>
Most newspapers are fighting a losing battle for readers, with circulation dropping drastically in recent years. Eyeballs are moving elsewhere, mainly to Internet news sources, which are free, convenient and user-customisable. Newspapers have traditionally placed their content online for free, and are now looking to paywalls to monetise their online content. But is the writing on the wall for newspapers which seem to be missing the obvious - the very nature of what the Internet is all about? 16 Aug 2012 Read more >>
Oresti Patricios, CEO of Ornico believes that Africa should feature foremost as a source of South African marketers' inspiration, research and advertising insights. It has been two years since the brand and reputation research company opened office in Nigeria.
1 Aug 2012 Read more >>
Oresti Patricios, CEO of Ornico urges local market not to be blinded by the US hype, but to remember that Africa should feature foremost as a source of the local industry's inspiration, research and advertising insights.
4 Apr 2012 Read more >>
SA President's State of the Nation Address (SONA) gets fair to positive coverage from local newspapers accused by the ruling party of normally being critical to government. 22 Feb 2012 Read more >>
A leap year that starts on Sunday, 1 January 2012, is of course the year in which the hopeful and the more glass-half-empty have earmarked for profound change. The more apocalyptic amongst us have earmarked 2012 as the year the world is going to end based on the Mayan or Mesoamerican Long Count calendar which ends abruptly next year. Fortunately scientists have declared these ominous omens a load of hogwash. 8 Dec 2011 Read more >>
When 702's late night news reader went on an F-word rant, the news of his on air anarchy spread like wildfire through the media and social networks. Brand and reputation analysis company Ornico released the first recording of the event on the inter-webs. Here are the numbers it churned. 13 Oct 2011 Read more >>
Hot off the back of a strategy lead by editor Ferial Haffajee, City Press is investing heavily in ensuring it becomes the most noticeable and noted Sunday media brand. The latest accent in that drive to own the Sunday newspaper market is a magazine that Media24's publication has simply called 'i magazine
'. 13 Oct 2011 Read more >>
Social networking has changed advertising from a broadcast to a more integrated model that's hinged on a conversation with customers. 27 Jun 2011 Read more >>
Times change. Business change. Markets change. And customers change, so despite pervasive thinking that brand owners should take a conservative approach to changing logos there comes a time when the devices used to symbolise companies should evolve as well. 17 Jun 2011 Read more >>
One of the biggest problems when it comes to social media is the explosion of data. There's so much user generated data that the real challenge in navigating the social web for users is discriminating and distinguishing the signal from the noise. 8 Apr 2011 Read more >>
Before revolution started fermenting in the Middle East keen media watchers had heard of Al Jazeera, but the network certainly didn't have instant recall or wasn't firmly fixed in people's minds. In the US few people knew about Al Jazeera given that the network isn't on cable or satellite in the States. This means the only people consuming Al Jazeera were immigrants, media pundits or people with a special interest in the Middle East who found the network's online offering. 9 Mar 2011 Read more >>
Recessionary environments will still affect brands, but opportunities exist in Africa, with brands that deliver value, in social networks and brands that are ethical and environmentally attune. CEO of Ornico, Oresti Patricios, looks at what will be happening in the worlds of branding and media in 2011. 2 Dec 2010 Read more >>
Social media, the opportunities in mobile networks and mobile internet were the dominant themes at the 2010 PAMRO Conference held in Botswana recently. Ornico's Oresti Patricios reports on presentations from the conference. 15 Oct 2010 Read more >>
Controversial Twitter account was big news in September, garnering well over half a million rand worth of editorial news coverage in just one week says brand, reputation analysis and intelligence house Ornico. 14 Oct 2010 Read more >>
"They came. They saw. We conquered," says Oresti Patricios, CEO of Ornico, who claims that the international media who experienced this country first-hand became Brand South Africa converts. 12 Jul 2010 Read more >>
Ambush marketing during the Holland-Denmark match at the 2010 FIFA World Cup has netted Dutch Brewery Bavaria R756,728 worth of free editorial coverage in print and broadcast news media. Brand and reputation analysis and intelligence company Ornico said it had tracked all local media mentions of the word Bavaria in news broadcasts on radio and television, and in print newspapers, and that the current tally was close on three quarter of a million rand. 29 Jun 2010 Read more >>
The South African advertising community has enjoyed a long history of satire and poking fun at local stereotypes in a very tongue-in-cheek fashion, so it came as quite a surprise to read the brouhaha about the Romans Pizza 'Boeriezza' advert. 11 Jun 2010 Read more >>
Ornico today announced that it had appointed some of South Africa's leading brand thinkers, marketing aficionados and media experts to an advisory board to buoy the company's intellectual property. 8 Jun 2010 Read more >>
Research released by Ornico shows TV error rates for broadcast commercials are climbing and that advertisers are losing millions from mistakes made by local stations. 12 Nov 2009 Read more >>
The Xmas season is a critical period in your business to make or break your budgets. Either way it will be necessary to conduct a competitive advertising review in the New Year. 18 Nov 2008 Read more >>
Ornico Media Information's SpotCheque, which provides independent verification of media schedules across all media, is becoming a key tool for advertisers who need to keep track of how effective their advertising budgets are being spend in the current economic downturn. 13 Jun 2008 Read more >>
ImpacTrac Statistical Report (ITSR), a new editorial coverage analysis tool, is being launched by Ornico Media Information. Representing a vast enhancement on Ornico's previous editorial analysis products, ITSR will become critical for businesses and organizations that need insight into their own and competitors' editorial coverage. 5 May 2008 Read more >>
Leading local media analysis and information provider, Ornico Media Information has issued a reminder to all marketers, media buyers and agencies to make sure their Christmas campaigns are a complete success by employing a responsive media monitoring function, like its popular SpotCheque service. 30 Nov 2007 Read more >>
Ornico Media Information, the leaders in independent media information have retained The National Prosecuting Authority for an additional two years. 23 May 2007 Read more >>
Ornico Media Information continues being on the forefront of innovation with the launch of their new radically updated website, www.ornico.co.za
. Contract and ad hoc requirements can now have 24-hour online access to commercials which appeared since January 2005. Clients can now compile their own shopping baskets and download these commercials as required. 16 May 2007 Read more >>
Calling all companies actively working in Africa, beyond South Africa's borders, and eager to explore opportunities with an established South African partner. 31 May 2006 Read more >>
Ornico Media Information's DigitalStream systems has been selected by the Khuza Awards to provide digital copies of all the print and electronic ads submitted as entries for awards, plus facilitate the judging process. 24 Jan 2006 Read more >>
Ornico Media is known for providing high quality media information. Along with a host of other media and brand related products, it now offers a complete digital media information solution for both agencies and clients. 9 Oct 2005 Read more >>
The Ornico Group has recently acquired Adscanner, a specialist in the media and monitoring field! 18 Sep 2005 Read more >>
Approximately 15% of all commercials are flighted incorrectly and therefore need to be rectified to provide a proper ROI for the client - but most clients are not informed within 24 hours of flighting. Ornico, sporting a new payoff line: 'Providing Brand Intelligence', provides intelligence and data about brands, including alerts to clients. 1 Feb 2005 Read more >>
Ornico Media information, a company supplying brand intelligence to the marketing and advertising industry, has developed an innovative product called Ornico ImpacTrac. This is a locally developed product that monitors, evaluates and informs the client of all the brand activity within the editorial environment. 17 Oct 2004 Read more >>
Ornico Media information, suppliers of competitor insight and analysis data within South Africa, have analysed that marketers which are not checking their TV ads, can be loosing millions of Rands a month in lost TV flightings. 23 Aug 2004 Read more >>
Ornico Media Information have developed SpotCheque, a new advertising surveillance tool that provides 24/7 feedback on the flighting of adverts. 23 Aug 2002 Read more >>