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Frank talk: Rethinking value in agency-client relationshipsFrankly, the current way of working between marketing agencies and clients is in a state of flux and we are not sure what's coming next. We have seen this before, but this time it's different. We know that for marketing agencies, adding value is no longer a price nor capability consideration - those are basics that should always be right. It's now about genuinely understanding the way people are consuming information and adopting a structure that enables this understanding. Agencies who are in that state of mind are the perfect partners, poised to help clients get ‘fluent in tomorrow' and win for the future. 19 Oct 2017 Read more

Havas scoops gold at AMASA 2017 AwardsHavas walked away with a gold award at the Advertising and Media Association of South Africa (AMASA) 2017 Awards under the Pro Bono/Cause Related category for #SheLovesBeer. The campaign was one of the two shortlisted under the category, beating Blood Lions' LoveAfrica/Wildlands campaign. 16 Oct 2017 Read more

Aquafresh and University of Witwatersrand close off Oral Health Care Month with a bangOral care brand Aquafresh, in partnership with the University of Witwatersrand's Department of Community Dentistry, commemorated Oral Health Care month at Muzomuhle Primary School in Diepsloot West, in Johannesburg. 11 Oct 2017 Read more

Aquafresh keeps it fresh and celebrates freshness with MafikizoloIconic oral care brand Aquafresh has partnered up with one of South Africa's most loved, award-winning music duo, Mafikizolo, to celebrate the release of Aquafresh's Extreme Clean Lasting Fresh toothpaste in South Africa. This partnership celebrates this launch of the range by way of exclusively releasing the video to Mafikizolo's second single off their long-anticipated album due for release in September 2017. For the first three weeks of August, Aquafresh will be streaming the fresh new video to Love Potion to South Africa and beyond on www.aquafreshmafikizolo.co.za. 22 Aug 2017 Read more

Eoin WelshWe've just come out of Cannes 2017. Planet Ad (aka Up Uranus) is still aflutter with opinions on what won, scrambling to identify trends, and general attempts to make sense of it all. Because Cannes is not just gongs, gutter bars and gallons of rosé wine. It's the industry's annual temperature check, the optimum chance to get a bird's-eye view of what we do, what's working, what's not, and how (not to mention if) we keep ourselves relevant. 4 Jul 2017 Read more


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