Klipdrift and 34° celebrate the gold between friends

As BTL agency for Klipdrift, 34° created an engagement platform that celebrates friendship in a way only Klipdrift can. Using the unique Klipdrift positioning, gold in every drop, we were able to transform the brand positioning into a physical acknowledgement of friendship.
Klipdrift and 34° celebrate the gold between friends

“We went back to the simplest, most universal form of acknowledgement and achievement we could think of, a shiny golden mini trophy with your name and achievement on it. We kept thinking of that trophy on your desk, and having to explain to your colleagues what you did to deserve it,” explained Wilton Ackeer 34°’s Joint CD.

The objective of the campaign was to reward any act of true friendship, regardless how small, with a personalised trophy. A friend who orders a round of drinks days before payday could receive the golden friendship trophy. A friend who crawls out of bed in the middle of the night to give you a jump-start could receive the trophy. Real friendship would finally be acknowledged with gold.

Klipdrift and 34° celebrate the gold between friends

All unique friendships in this ongoing campaign are being rewarded with a statue and a bottle of Klipdrift. But a handful of friendships are being celebrated with friendship experiences where a group of friends get to spend a day together, doing something they love.

The campaign is live and growing. Visit www.klipdrift.co.za to nominate your friend for their feats of friendship, and they too could be immortalised with a mini golden trophy.

18 Aug 2017 12:07

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