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Algoa FM mobi site launch

Algoa FM's .mobi site is up and running and it's on your phone. Fast loading menus and links mean that algoafm.mobi is made for viewing on a small cell phone screen.
A successful nine-day launch promotion saw over eight and a half thousand .mobi site visits via cell phone, and almost 55 000 page views, with surfers spending an average of seven and a half minutes exploring the site.

“This is very good news for Algoa FM,” says Technical Multimedia Manager, Chris Wright. “We want to position Algoa FM as a multimedia brand, and the success of the launch far exceeded our expectations. Radio is a powerful medium, and it has even more impact when paired with an accessible medium such as a .mobi site. Now listeners can access information about Algoa FM wherever they are, and we can connect with them on a far deeper level than before.” The easy to access site also means that Algoa FM clients can reach the listeners in a whole new way.

The launch promotion, in partnership with LG, saw the Eastern Cape's number one station give away LG Smartphones to 10 lucky listeners and one lucky presenter - popular daytime presenter Charl Leslie's listeners earned him a Smartphone by sending in the most competition entries.

algoafm.mobi takes the station's listeners to a pared down version of the Algoa FM website. The .mobi site offers content highlights like competitions, news, the daily line up and in-studio web cams.

4 Mar 2009 11:16

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