In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world with more than 500 offices and 20,000 staff across 169 cities.

Ogilvy & Mather South Africa's origins lie with a small hot shop in Cape Town, founded by Bob Rightford, Brian Searle-Tripp and Roger Makin in 1976. After merging with Ogilvy in 1984, Ogilvy & Mather RS-TM dominated the local creative scene during the first decade and over the next twenty years was recognized as a brand-focused agency that acted with integrity.

During the 1990's, Ogilvy & Mather South Africa soared creatively under the leadership of Robyn Putter (1950-2010), who eventually went on to become the global creative head of WPP.

Today, Ogilvy & Mather is the leader in the industry, focused on building and transforming brands. True to David's vision, we still see ourselves as a company that does more than ads and have proven that by maintaining our humility and an almost divine discontent at our past successes, we can do more than stay relevant. For more than 50 years, O&M South Africa has created iconic advertising for clients such as KFC, VW, SAB, BP, DStv and Kraft, and we continue to live by our founders credo of "We sell, or else".

Capabilities



  • Advertising
  • Branded Entertainment
  • Brand Identity
  • Crisis & Issues Management
  • Creative Design
  • Customer Analytics
  • Cause Related Marketing
  • Digital Media & Search Marketing
  • Direct Marketing
  • Digital Production
  • CRM
  • Digital Marketing
  • Experiential Marketing
  • Healthcare Advertising
  • Internal/Employee Communications
  • Loyalty Marketing
  • Media Relations
  • Mobile Marketing
  • Public Affairs
  • Promotional Marketing
  • Public Relations
  • Retail Design
  • Relationship Marketing
  • Shopper Marketing
  • Social Media & Marketing
  • Strategic Planning
  • Sustainability
  • Sales Promotion
  • Sales Acceleration
  • Trade Marketing
  • Viral Marketing