|Vicinity is a venture capital funded South African location based media business headquartered in Johannesburg and Cape Town.|
What we doRamp up the relevance of mobile campaigns.
How we do itCombining location expertise and best of breed location technology to ensure customers are linked to a brands real world locations
At the endUsers are happy and brands achieve massive ROI
Why we are unique
- Location integrity - 4 tier data cleansing process ensures you Never send a customer to the wrong location
- Location Pre-Optimisation - Ensures your communication resonates with the target market based on the area's demographic profile.
- Demographic location targeting - Location is not just a game changing targeting tool but a powerful profiling tool when combined with relevant audience datasets such as census and area demographics.
- StreetLoc technology - Targets users down to true street level, ramping the relevance of time based and day based targeting exponentially.
- WeatherTrac - Can layer current weather conditions turning up the heat to your campaign.
- Standard Targeting (Time, Day, handset, Mobile network, Demographic)