GfK South Africa acts as a regional hub of the GfK network in the Africa region. Specialists who have been doing work on the continent for more than ten years are on hand to coordinate both single- and multi-country studies. It's a challenging region with lots of potential pitfalls, we have the "best practice" in place to make sure that you limit any risk.

We have conducted projects in more than 30 African countries in the last five years. Our footprint includes the more commonly research markets like Kenya, Nigeria and Ghana right through the more difficult to navigate territories like DRC, Niger, Guinea Bissau.

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