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East Coast Radio is KwaZulu-Natal's number one; for hit music, for inspiring content, for updated information and for making memories. East Coast Radio is a brand as energetic and vibrant as the people from the East Coast of South Africa. It is the leading English commercial radio station in KwaZulu-Natal, boasting a loyal listenership of more than 1.1 million people (BRC RAMS, August 2017). The station's core audience comprises of both males and females in LSM 7-10, aged 25 to 49 years, across all groups.

East Coast Radio provides award-winning entertainment with shows like East Coast Drive with Bongani and Mags, every week day between 3pm -6pm. The other flagship show is East Coast Breakfast with Darren Maule, who is a well-known and loved member of the East Coast Radio family.

The station also offers the widest variety of hit music in the province, now with more R&B. Not only does ECR keep listeners entertained via conventional means, the station offers unrivalled, innovative multi-media solutions.

As an evolving media brand ecr.co.za delivers on average 700 000 unique browsers and 3.9 million page views per month, making it the NO.1 radio station website in South Africa. In one week the station reached 3.9 million people on Facebook and boasted 430 000 post engagements and 400 000 video views. ECR also recently won the Innovation Award at the Liberty Radio Awards.

The station's ongoing research keeps East Coast Radio highly relevant and part of the ethos of KwaZulu-Natal. ECR is rooted in the social fabric of KZN, hosting some of the province's biggest and much loved events.
Durban's promenade was transformed into a breathtaking sea of people in May this year, as 31 000 people participated in this year's Discovery East Coast Radio Big Walk. The annual event, which has become a firm favourite with the people of KwaZulu-Natal, sees walkers weave their way along the beachfront from uShaka Marine World to the finish at Moses Mabhida People's Park.

This thread of social and community cohesion carries through on East Coast Radio's Durban Day as the station brings together music lovers to celebrate the best in South African entertainment.

Likewise, the East Coast Radio Business Breakfast and East Coast Radio Women's Business Breakfast have become key events on the annual KZN corporate calendar, with the station playing host to the country's top forward thinkers, thought-leaders and strategists.

In addition to its aspirant lifestyle offering, East Coast Radio has positioned itself as a key corporate player in the continent, with its successful Connecting Africa initiative. With robust buy-in from Trade & Investment KZN and Tourism KZN, the station annually hosts radio stations from Africa to broadcast live to their respective audiences, showcasing KZN as a premier trade, investment and tourist destination.

East Coast Radio goes beyond radio too, each year the station galvanises hundreds of thousands of listeners to care for the less fortunate through their CSI initiatives. Award-winning on-air programming such as The Big Favour, #HeartStuff and the station's key social upliftment initiative, East Coast Radio's Toy Story, all plug into parent company, Kagiso Media's "building communities for good" ethos.

Powered by innovation and creativity, East Coast Radio provides experiences that are memorable, entertaining and compelling. This includes cementing its position as a world-class entertainment player by hosting some of the world's biggest music stars.

Sourcing new talent and developing existing talent, crafting and supporting an in-house culture of excellence and being at the forefront of innovation have all contributed to East Coast Radio's success.