Proudly KZN's Top Brand*, East Coast Radio (ECR) offers unrivalled, innovative multi-media solutions to clients while providing award-winning entertainment to KZN. ECR is one of the leading commercial radio stations in KwaZulu-Natal and the third largest regional station in South Africa, boasting a loyal listenership of more than 1.7 million people. The core audience comprises males and females in LSM 6-10, aged 25 to 49 years, across all groups.

Energetic, coastal and lifestyle-orientated, East Coast Radio hosts some of the largest events in KZN including the Discovery East Coast Radio Big Walk, the GIBS East Coast Radio Business Breakfast and East Coast Radio's Durban Day.

ECR does more than provide world class entertainment. It goes beyond radio, with CSI a key part of the station's DNA. Award winning on-air programming such as The Big Favour, The Grand Challenge and the station's key social upliftment initiative, East Coast Radio's Toy Story, all plugging into parent company, Kagiso Media's "building communities for good" ethos.

Sourcing new talent and developing existing talent, crafting and supporting an in-house culture of excellence, and nurturing the passion and creativity of its people, have all contributed to East Coast Radio's success. The station has earned many awards and accolades over the years, including KZN's Top Brand at the 2014 Supertech BMW KZN Top Business Awards and the Mayoral Ambassador Award from EThekwini Municipality in 2013.

*2014 Supertech Durban BMW KZN Top Business Awards>