WHO WE ARE

The Citizen is a Gauteng-based daily, national newspaper, distributed Monday to Friday, with its core circulation in Gauteng (82%). Saturday Citizen appears on Saturdays.

In 2012, Eureka Zandberg took over from Greg Stewart as the publisher of The Citizen. She brought in renowned design guru Dr. Mario Garcia, to give the newspaper a complete revamp. In Dr. Garcia's words "In South Africa, The Citizen decided to face challenges and seize opportunities, while sending a message to its devoted readers: you have changed, and so have we." The new edition hit the streets on 1 August 2013.

The Citizen represents the best of what a modern media house can produce. Today's journalists are storytellers and do so in a variety of ways on numerous platforms. We offer our readers a smooth journey and fully integrated experience across mobile, tablet, print and online. Our value propositions are tailored to fit the various interests of our readers.

The Citizen is edited by acting editor, Trevor Stevens, published daily, and carries quality content across its various editorial pillars including: news, business, sport, lifestyle and entertainment, motoring, horseracing, gaming and auctions.

We bring our readers the most important daily happenings, both locally and internationally in a concise, easy-to-read tabloid format.

Our supplements carry a large variety of reader interest subjects such as sport, economics, politics, entertainment and leisure, motoring, health and horseracing.

In response to a huge gap in the market for local soccer news, The Citizen launched Phakaaathi, a pull-out soccer supplement, edited by Jonty Mark (well-known professional sports writer, specialising in soccer). Phakaaathi is published every Tuesday

The Citizen is also an important information vehicle for local and national advertising.

CIRCULATION AND READERSHIP


Format: tabloid | Circulation:44 147 | Readership: 371 000


Format: tabloid | Circulation:33 789 | Readership:110 000

Gender: Male: 70,6% | Female: 29,4%
Race: Black: 68,9% | Coloured, White, Indian: 31,1%
Age: 25- to 34-year-olds: 20,4% | 35- to 49-year-olds: 31,4% | 50-years-olds and older: 38,4%
Average age: 44 years
LSM: LSM 8 - 10: 61,1% | LSM 5-7: 35,5%
Income: R24 693 (average household income per month)

CITIZEN.CO.ZA

Unique visitors: 2 448 464
Pageviews: 14 561 718

Sources: ABC Apr - Jun 2017 | AMPS 2015AB (Jan-Dec 2015) | Google Analytics July 2017

EDITORIAL POSITIONING

Editorially we strive to serve our readership, which covers a broad range, racially and politically. Our aim is to be clear, forthright and lively, with up-to-date news and opinion, including much input from The Citizen readers. Items are generally short and crisp, allowing busy people to keep up to speed, while also providing longer features for those who have more time to relax with the paper.

CONTENT PILLARS
News | Business | Politics
Soccer (Phakaaathi) |Horse Racing | Gaming
Sport | Entertainment | Health
Classifieds | Motoring | Legals | Auctions

SUPPLEMENTS AND SPECIAL FEATURES

RACING EXPRESS: Horseracing special with highs and lows, tips, trainer reports and all the intrigue on and off the track. Forty pages of horse racing every week, including forms for all SA and selected international races.

PHAKAAATHI: In-depth reviews and previews of the week's matches to come, as well as up to date breaking news, Soccer 6, 10 and 13 betting tips, new columnist: Midnight Express [Helman Mkhalele], two pages international football, including European logs, player profiles and much more.

MOTORING: New vehicle launches, road tests, motorsport, road safety, reviews & opinions, industry news, tech, special features. Full throttle motoring section, covering motor sport and car reviews for the novice or enthusiast, every Monday and Saturday with an extensive pull-out every Wednesday.

HAMMER&GAVEL: We bring our readers exciting, in-depth articles, e.g. collectables, classic cars and bikes, residential property. Our commercial audience benefits from having access to a range of topics, e.g. personalities, trucks, commercial property, agriculture. In short, our readers get all the auction news from around the globe and locally every Friday.

BUY IN BULK: A 16-page supplement every Thursday. The main advertisers are cash and carry clients, and it has a core readership of spaza and small shop owners.

SPORT: Local/international sport coverage, columnists, results, sport on TV, sports betting, Phakaaathi, soccer/cricket/rugby/tennis/golf/boxing/athletics and more.

BUSINESS: Daily financial news from the award-winning Moneyweb team: personal finance, financial products, JSE/markets, business news, legislation, trends, economic indicators, investigative journalism

CITY: Food & Drink, Travel, Health & Fitness, Fashion/Beauty, Technology, Celebs, Arts/Entertainment. The who's who and what's new in CDs, books, theatres, movies, gaming and TV, daily.

GAMING: News, views and tips on responsible gambling, poker and the casino environment, including restaurant and show reviews. In the paper every Thursday.

CONTACT DETAILS

The Citizen: +27 (0)10 492 5281
Sales enquiries: +27 (0)10 492 5383 |
Media enquiries: Zarko Jevtic, Marketing Manager | +27 (0(10 492 5233 |
Editorial enquiries: Newsroom | +27 (0)10 492 5281