Takealot.com teams up with M&C Saatchi Abel to spread Christmas cheerTakealot.com and M&C Saatchi are challenging the South African retail sector with a Christmas campaign that turns the formulaic, Eurocentric festive season advertising we have become accustomed to on its head. 14 Dec 2017 Read more>

Global Street Store Day is launched to celebrate the 700th Street StoreOn 14 January 2014, M&C Saatchi Abel hosted the first-ever Street Store event in Cape Town - a rent-free, premises-free, pop-up clothing 'store' for the homeless. The Street Store is stocked with donations from the public and the homeless can enjoy a dignified 'shopping' experience for free. 24 Nov 2017 Read more>

M&C Saatchi Abel drives another challenger brand to the topM&C Saatchi Abel has joined forces with tyre fitment specialists BestDrive, creating an ad that is sure to make this challenger brand top of mind. 21 Nov 2017 Read more>

M&C Saatchi Abel and Takealot.com change South Africans' perceptions around online shoppingEvery family has their go-to guy; the person whose name gets called every time mom or dad needs something, big or small. 24 Oct 2017 Read more>

Hollard's new campaign gives insurance purchasers more reasons to celebratePurchasing a car is certainly a reason to celebrate - but so, too, is paying off that car. Hollard gives this landmark occasion its due in a new ad campaign that highlights how exciting it is to own a car outright, and informs consumers in this fortunate position about Car Lite, a flexible insurance policy that meets their needs exactly. 16 Oct 2017 Read more>

Zang caffeinated chocolate launches an animated series to fight sleepZang is a caffeinated chocolate - a delicious weapon to fend off drowsiness and fight sleep. 6 Oct 2017 Read more>

Zeitz Museum of Contemporary Art Africa launches with iconic brand identityNew logo and brand identity created by M&C Saatchi Abel for the Zeitz MOCAA 19 Sep 2017 Read more>

If it's not about the work, then what's it about?After spending my first 10 years in advertising working in account management, I moved into the people and HR space as Partner: Talent for the M&C Saatchi Abel group of companies in 2014. 18 Sep 2017 Read more>

Windhoek Beer partners with M&C Saatchi Abel JHB to drive new chapter of growthFollowing a competitive, five-way pitch process for the iconic Windhoek Beer brand, M&C Saatchi Abel Johannesburg has been appointed as the lead agency to drive the brand's growth. The agency will be tasked with building on the brand's legendary intrinsic story and with continuing to develop a powerful emotive connection with its various target audiences across South Africa and Namibia. 15 Sep 2017 Read more>

Homegrown business Mr Delivery gets a bold and bright brand makeoverNew look and feel positions Mr D Food as the premier food delivery service in SA...  28 Aug 2017 Read more>

Make a bad decision from time to timeWhy creative success requires bravery and intuition 16 Aug 2017 Read more>

The M&C Saatchi Group SA announces two key digital appointmentsThe M&C Saatchi Group in South Africa has appointed Dallas du Toit as Creative Partner: Digital. His primary task will be to continue to grow a world-class digital capability within the SA Group by partnering with Founding Partner and Executive Creative Director (CPT) Gordon Ray as well as Neo Mashigo, Creative Partner: Group 18 Jul 2017 Read more>

M&C Saatchi Abel shines at Apex Awards 2017Nando's and Heineken's Strongbow win key creative effectiveness awards for the first time... 13 Jul 2017 Read more>

Bold campaign shows how high fees are eating your retirement savings10X Investments and Nik Rabinowitz are on a mission to #StopDaylightRobbery in the SA retirement fund industry 28 Jun 2017 Read more>

Are you confusing success and achievement?I have just returned from an inspiring and thought provoking trip to New York, where the M&C Saatchi global network of 29 offices met for three days. 20 Jun 2017 Read more>

Mike AbelAsk me whether the economic value of creativity has been historically undervalued in South Africa, and I'll say: Yes. Enormously so. A recent Business Times article published on 12 March 2017 even highlighted the extent to which South Africa's creative agencies and creative professionals are overlooked with regard to their economic value. 30 May 2017 Read more>

Lancewood adds original flavour to Ultimate Braai Master cooking with Emoji MealsAs one of South Africa's most beloved cheese brands, Lancewood® is a key ingredient in that most revered of local pastimes: the braai. It was a natural step, therefore, for Lancewood® to sponsor the popular reality TV series, Ultimate Braai Master, as it entered its fifth season. 12 Apr 2017 Read more>

M&C Saatchi Abel Joburg appoints Adam Weber as partner and executive creative directorTop talent joins a growing and globally connected federation of entrepreneurs 4 Apr 2017 Read more>

How ad agencies can apply their creative smarts to inspiring and nurturing talentAs the insiders well know, the world of advertising is driven by the need to deliver something unique, compelling and commercially powerful - every day. For those working in this dynamic and fast paced environment, it is imperative to have the freedom of thought and internal energy that daily, creative work demands. From creative directors to strategists and account managers, everybody needs constant motivation, affirmation and inspiration from those around them. In short, staff members need emotional and mental fuel to keep stoking that creative fire. 31 Mar 2017 Read more>

Hollard ad campaign combines quirk and colour to highlight key social initiativesWith the vision of enabling better futures, the campaign draws attention to how Hollard is touching and improving South African lives... 30 Mar 2017 Read more>

M&C Saatchi Abel forges alliance with Zeitz Museum of Contemporary Art AfricaIn keeping with its longstanding tradition of incorporating art into the fabric of its identity, advertising agency M&C Saatchi Abel has cemented a close affiliation with Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA), which is a public not-for-profit cultural institution. Zeitz MOCAA was established in 2013 through a partnership between the V&A Waterfront and Jochen Zeitz. 2 Mar 2017 Read more>

Have retailers trained SA consumers to shop on sale?Plus five tips for local retailers to drive full-price purchase 21 Feb 2017 Read more>

BestDrive campaign takes a good-natured stab at cunning tyre dealershipsWhen it comes to motorcar maintenance and repairs, consumers are understandably wary of being misled by unscrupulous tyre dealerships and mechanics. In a tongue-in-cheek television commercial developed with advertising agency M&C Saatchi Abel CT, tyre fitment specialists BestDrive make light of this skepticism and present South African drivers with a new solution. 17 Feb 2017 Read more>

M&C Saatchi Group makes key leadership appointments following solid growthOn the back of an impressive year of growth for many of its newly acquired agencies, the M&C Saatchi Group (South Africa/Africa) has promoted Jerry Mpufane, Group Managing Director (Gauteng), to Chairperson of the M&C Saatchi Johannesburg Group of Companies. Alan Bell, former Managing Director at The Hardy Boys, has been appointed Partner and Managing Director at M&C Saatchi Abel's Johannesburg office. 15 Feb 2017 Read more>

Nando's SA invites local bigwigs to put all beef aside on Reconciliation DayApart from being the happy day on which many South Africans kick off their summer holiday, the 16th of December in South Africa is Reconciliation Day. This is a day of national unity and goodwill, where personal issues (colloquially referred to as ‘beef') with adversaries are set aside. 10 Feb 2017 Read more>

Giving a voice to two billion people to save their habitatThe Food and Agriculture Organisation of the United Nations (FAO), in collaboration with South African advertising agency M&C Saatchi Abel, has launched an emotive video shot in the heart of Africa to draw attention to the plight of the world's disappearing dryland forests and the two billion people who depend on them. 8 Feb 2017 Read more>

No laughing matter: South Africans are losing 40% of retirement savings to high fees10X Investments and Nik Rabinowitz partner on campaign to #StopDaylightRobbery in the SA Retirement Fund Industry 1 Feb 2017 Read more>

M&C Saatchi Abel CT takes Santa 'jolling' in a fun and festive JoziHumorous #santasbigbreak campaign highlights the ease of shopping online 29 Nov 2016 Read more>

Remixing natural beauty into urban Jozi with Strongbow Apple CiderJozi market-goers were recently surprised and delighted as 8,000 paper butterflies were released into the air above the popular Neighbourgoods Market in Braamfontein. 22 Nov 2016 Read more>

#StopDaylightRobbery campaign brings transparency (and chainsaws) to financial servicesDuring a time of low returns and high market volatility, investors are particularly vulnerable to the high management fees that many local fund managers have become accustomed to charging. In order to shine a light on what financial services provider 10X Investments calls "daylight robbery", the company partnered with advertising agency M&C Saatchi Abel to create a hard-hitting and highly visual campaign. 28 Oct 2016 Read more>

Robert GraceThere has been much publicity, mostly negative, when scanning articles online around the launch of Apple's iPhone 7. In fact it's been a largely negative year for the world's most valuable company (depending on when you check the list) with Apple's revenues declining for the first time in 13 years earlier this year and iPhone sales down. And then one just has to read the mostly negative "tech report" reviews of the new iPhone 7's features and many would recite the nostalgic view that without Steve Jobs the future is isn't quite so peachy for Apple. But this is based on a view that the core of Apple's business is making and selling slightly better products. But that is a very narrow view. 20 Oct 2016 Read more>

The power of newIn 2015 Bloomberg ranked South Africa the second "most stressed out" nation in the world, according to the Mail & Guardian. Plus, with the sixth highest number of shopping centres in the world, South African consumers love to shop. But what's the connection between the two? 14 Oct 2016 Read more>

SA digital agency Creative Spark launches new lookReflects impacts and innovation within the M&C Saatchi Group 26 Sep 2016 Read more>

This is not a sanitary padIn 1928, Belgian surrealist painter Rene Magritte painted a pipe. Below it, he painted, "Ceci n'est pas une pipe." (French for "This is not a pipe.") "The famous pipe. How people reproached me for it!" he later said. "And yet, could you stuff the pipe? No, it's just a representation... So if I'd written, 'This is a pipe', I'd have been lying!" 13 Sep 2016 Read more>

A haunting solution for the student marketThe student market is a tough crowd. Over-saturated with commercial messaging. Skeptical of being 'sold' to. And discerning about where they spend their limited disposable income. So, if you're a brand marketing to students, how do you surprise, engage and coerce them? You box clever. 5 Jul 2016 Read more>

Striking gallery-style new offices for M&C Saatchi Abel in Johannesburg"Brutal Simplicity of Thought" is the abiding philosophy of M&C Saatchi Abel and one that could well serve as the impetus behind the interior design of the advertising agency's new Johannesburg premises. Restrained, contemporary and modelled on a "less is more" ethos, with the inherent ability to age gracefully, the new offices, based at number nine, 8th Street, Houghton, seamlessly parallel the agency's award-winning work. 8 Jun 2016 Read more>

M&C Saatchi Abel helps #GiveChildhoodBack to Africa's youngest patientsIn October 2015, the Paediatric ICU (PICU) at the Red Cross War Memorial Children's Hospital embarked upon a R100m-plus expansion and upgrade. The building will cost R75m and ICU equipment a further R25m. Faced with a chronic shortage of paediatric Intensive Care Unit (ICU) beds in Africa, the project will improve intensive care services for critically ill and injured children. The 22-bed PICU is the largest ICU for children in Africa, but simply cannot meet current demands. 19 Apr 2016 Read more>

Jacques BurgerWe live in an age where information is readily available... and without doubt, there is lots of it. Indeed, it is estimated that in 2011 alone, 1.8 zettabytes of information was created, which is the equivalent of 200 billion HD movies - and this figure doubles every two years. But if information is multiplying and is so easy to access, does it still represent a true competitive advantage in business today - and are we not perhaps investing a huge amount of money and effort into collecting data that is irrelevant when it comes to doing business better? 8 Mar 2016 Read more>

M&C Saatchi Abel brings a touch of wonder to Design Indaba 2016At this year's Design Indaba, Nedbank underscored its positioning as South Africa's green and caring bank with its innovative Wonderland Project. M&C Saatchi Abel created and executed the project which seeks to transform decommissioned ATMs into 'works of wonder'. The project challenged all 2016 Design Indaba delegates to submit their ideas of how these terminals can be repurposed for social benefit. 3 Mar 2016 Read more>

The Bakers 'Bokke' Iced Zoo Biscuit - a clever, well-timed ideaA simple, clever and well-timed idea can be very rewarding. This was the case with the South African Bakers Iced Zoo® Biscuit social media post created by M&C Saatchi Abel Gauteng - wishing the Springboks well for the semi-final match in the Rugby World Cup. 5 Nov 2015 Read more>

Edgars - a fashion content curatorEarlier this year, leading retailer Edgars partnered with advertising agency M&C Saatchi Abel to give its website a complete makeover. Having identified key consumer trends, as well as consumers' increasing online savvy, Edgars launched a new website in July 2015 that serves as a dynamic platform for fashion advice and information. 15 Oct 2015 Read more>

Why your brand needs a purposeMarketing and advertising insights from the World Retail Congress... 14 Aug 2015 Read more>

Motivating for a measurement makeoverKids say the funniest things. On a recent trip back from the vet, my six-year-old piped up in the back of the car and casually asked my wife if she had been neutered yet. 28 Jul 2015 Read more>