African Response

African Response is an independently owned inclusive market research company, with the flexibility to conduct research anywhere in the country with a regional springboard into the rest of the African continent through a single point of contact in South Africa.

OUR FOUNDATION

Research is a methodical investigation into a subject in order to discover facts, to establish or revise a theory, or develop a plan of action based on facts discovered. Market Research is about people. Understanding people has been the focus of the African Response business since inception in 2003. We are continually redefining the way research is conducted. We find innovative ways to merge the latest technology with traditional ways people connect and keep connected.

The unique customs, beliefs and attitudes that abound the African continent can shape or misshape the research process. We continually strive to uncover better ways to understand our changing population in a world where change is unstoppable. We use these insights to help our clients to define, redefine and grow their business.

The intensity and dynamics prevalent in the organisational landscape requires depth and flexibility to keep track of these changes and trends to inform winning strategies for winning organisations/brands.

OUR VISION & MISSION

Our Vision is to be an inclusive market research company delivering actionable insights solutions in Africa.
Our Mission is to help organisations make informed decisions driven by actionable insights solutions through our:

• collaborative approach,
  
• access to the best resources and
  
• use of cutting edge technology enabling real time delivery

OUR CORE VALUES

African Response is built on a solid set of core values which guide the way we work with each other, our customers, stakeholders and our communities. Through Integrity, Partnership & Collaboration, Insight, Excellence and Innovation, we have created a vibrant African Response culture.

OUR APPROACH TO RESEARCH



Ongoing immersions and marketplace presence