Record entries into Asian Marketing Effectiveness Festival
21 countries will participate, with China submitting the highest number of entries (212), followed by India (154) and Australia (100).
| Country | Number of Entries |
|---|---|
| Australia | 100 |
| Bangladesh | 1 |
| China | 212 |
| Germany | 1 |
| Hong Kong SAR | 87 |
| India | 154 |
| Indonesia | 22 |
| Japan | 41 |
| Korea | 6 |
| Malaysia | 51 |
| New Zealand | 30 |
| Pakistan | 8 |
| Philippines | 28 |
| Saudi Arabia | 3 |
| Singapore | 87 |
| South Korea | 10 |
| Sri Lanka | 2 |
| Taiwan | 28 |
| Thailand | 53 |
| USA | 3 |
| Vietnam | 44 |
| Total | 971 |
"Another record year for entries not only proves that clients are now, more than ever, demanding to see measurable and proven effectiveness from their campaigns but also that the agencies are really delivering. Also apparent from the high entry numbers is that the Asian Marketing Effectiveness Awards are a vital event in the industry's calendar and have set a precedence amongst effectiveness awards. We now look forward to gathering the industry together in April to showcase the work, provide unbeatable content and honour the winners" says Myriam Coupard festival director of the Asian Marketing Effectiveness Festival.
Led by James Thompson, chief marketing officer, Diageo Asia Pacific, 36 industry experts from Asia-Pacific will come together in Shanghai to judge the 971 entries. The Asian Marketing Effectiveness Awards Ceremony, taking place on 27 April at the Pudong Shangri-La Hotel in Shanghai, will bring to a close the 2-day Festival and reveal, honour and celebrate this year's winners.
The festival will take place on 26 & 27 April 2012. For further information about the festival and to register to attend, go to www.ame.asia.
Asian Marketing Effectiveness Festival
The Asian Marketing Effectiveness Festival is reputed to be Asia Pacific's foremost gathering of marketing, advertising and media industry executives, acclaimed marketing experts and brand pioneers. Attended by close to 400 people, the Festival is a celebration of the latest thinking in marketing effectiveness and a showcase of some of the very best examples of effective brand building from around the globe. It features a compelling programme of seminars and workshops, live awards judging, multiple networking events, an exhibition and a gala awards presentation. The 10th Asian Marketing Effectiveness Awards, from which the festival has grown, honours clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands. The annual awards receive over 850 entries and are judged by a panel of top client and agency professionals who review the submissions against stringent criteria to determine the winners of the Asian Marketing Effectiveness Awards trophies. www.ame.asia.
Key dates:
Delegate registration: Open
Festival: 26 & 27 April 2012 - Pudong Shangri-La hotel, Shanghai, PRC
Awards Ceremony: 27 April 2012 - Pudong Shangri-La hotel, Shanghai, PRC