White Square 2020 winners announced The winners of one of the largest creative events in Europe - International Advertising Festival White Square has been announced. This year the Awards Ceremony was held online for the first time and performed on the international stage under the slogan Time to Win! This year, 937 entries from participants from 31 countries competed for festival awards in Creativity, Branding, Creative Effectiveness, Marketing, Media, Digital and Change for Good categories. Jury discussions were held in the format of live conferences with participation of highly recognised and awarded creative directors of the leading agencies from around the world. Watch White Square 2020 Award Ceremony here and view all the winning entries here. Alena Ustinovich, chairman of Board of Association of Communication and Marketing Agencies of Belarus, producer of White Square festival, noted: For the communications industry, this year has been a real challenge in every country around the world, a challenge for each of us and for our teams. Today, as never before, our industry needs a fresh breath, a portion of inspiration and a bit of creative adventurism, which we ourselves usually carry to all spheres of the economy, culture and society as a whole, thanks to Advertising Festivals in general and White Square in particular. I am glad that almost one thousand entries that took part in the festival reflected strong nature of our industry, which is committed and able to win. The winners of White Square 2020: - Creative agency of the festival, which received the biggest number of awards – BBDO Moscow, Russia
- Belarusian agency of the festival – TDI Group Belarus
Grand Prix- Kak tebe takoe, Elon Musk?, Ruport, Russia
- Russian Yoga School, Zebra Hero, Russia
"Russian Yoga School" by Zebra Hero for Committee Against Torture from Art Directors Club of Europe on Vimeo. Change for GoodChange for Good / Film Gold - The Choice, Marvelous LLC, Russia
- Russian Yoga School, Zebra Hero, Russia
Silver- The safest place, Artem Nugmanov/Self employed, Russia
Bronze - Closer to moms, Salmon Graphics, Belarus
Shortlist - Now You Understand, Not Perfect Riga, Latvia
- Stay at Home, Not Perfect Riga, Latvia
- Fast internet for meaningful use, Not Perfect Riga, Latvia
- My Lockdown, Mr. Da Vinci, Brazil
Change for Good / Print Gold - Special Edition, Y agency, Ukraine
Silver- For More Life, Kraken, Georgia
- Art of Quarantine, Looma, Ukraine
- Equal Colors, White Rabbit Budapest, Hungary
- Read vs. Covid, SEED a creative agency, Kazakhstan
Bronze - Don't play hide-and-seek with life, Kollegi, Russia
- Off Road, in house, Mood, Peru
- Mask the tunnels, Havas Creative Group Ukraine, Ukraine
Short-list - Burger King Belgium - Stay Home, Buzzman, France
- The Physical Violence Virus Cell, Cheil Centrade, Romania
- Hair Dryer, Salsa, Peru
- Another seas, entries Another seas: The Sea of Tranquility, Another seas: Acidalian Sea, Ruport, Russia
Change for Good / Radio Silver
- Sea of ideas, Leo Burnett Ukraine, Ukraine
Change for Good / Campaign Gold - We Are Siberia, TUTKOVBUDKOV, russia
- A Team of One, Loong, China
FINALE_S7 from why not on Vimeo. Silver- Font of Kindness, SMETANA, Russia
- The sound of Indifference, watergunz, Georgia
- Our Sea, Possible Moscow x Suprematika, Russia
- Birds Records, BBDO Moscow, Russia
- N23, Action, Russia
- Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia
Bronze - A Humane Ending, Nord DDB Riga, Latvia
- Bee in touch, Starcom, Leo Burnett Moscow, Russia
- Survivors, BBDO Moscow, Russia
- My Name Is Enough, Doping Creative Agency, Armenia
- Freedom is near, Movie, Russia (moved from S1 Change for Good / Film)
Shortlist - #BoobCulture - Breast Cancer Awareness campaign, Nord DDB Riga, Latvia
- Unsilent bouquet, GForce/Grey, Kazakhstan
- #safeisthenewsexy, Magic Camp (Yandex.Taxi), Russia
- Wheelchange Tours, FCB Lisbon, Portugal
Special prize for great impact - Font of Kindness, SMETANA, Russia
Special prize for product design - Wheelchange Tours, FCB Lisbon, Portugal
Change for Good / Interactive Gold - Terms Against Bullying, White Rabbit Budapest, Hungary
TermsAgainstBullying Case Study from White Rabbit Budapest on Vimeo. Silver- Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia
- Lessons Of Auschwitz: Volumetric VR Illustration Tribute By School Students, RT, Russia (moved from S1 Change for Good / Film)
Bronze - FlyHome, TUTKOVBUDKOV, Russia
- Trip In The Dark , Voskhod, Russia (moved from S4 Change for Good / Campaign)
Shortlist - #TakeMEMEhome, BBDO Moscow, Russia
DigitalWebsites Bronze - Trip In The Dark, Voskhod, Russia
Shortlist - BBDO Daily, Proximity Russia, Russia
Interactive projects Bronze - "Look at the World like a Child", Humanz, Russia
- Dyatlov Group's Journal: The Last Page, Ruptly, Germany
Shortlist - Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia
Online video and Viral film Gold - Ad that you can feel by skin, Proximity Russia, Russia
Silver- Russian Yoga School, Zebra Hero, Russia
Bronze - Last rave, Zebra Hero, Russia
Shortlist - VOKA SMARTFAKE, TDI GROUP, Belarus
- Birds Records, BBDO Moscow, Russia
Pre-rolls Bronze - Ad that you can feel by skin, Proximity Russia, Russia
Digital Campaign Gold - Birds Records, BBDO Moscow, Russia
Silver- The Greatest Reads, Contrapunto, Russia
Bronze - AI Versus, Voskhod, Russia
Viral campaign Gold - Russian Yoga School, Zebra Hero, Russia
Bronze - Trivial Pursuit Hotel, Media Agency - OMD Media Direction; Communication Agency - Leo Burnett Moscow, Russia
Shortlist - VOKA SMARTFAKE, TDI GROUP, Belarus
Social and Influencer Campaign Gold - Russian Yoga School, Zebra Hero, Russia
Bronze - #TakeMEMEhome, BBDO Moscow, Russia
Shortlist - Tera Botin, Leavingstone, Georgia
Native Advertising Silver - Perfect Search, BBDO Moscow, Russia (moved from D4 Pre-rolls)
Bronze - Ad Blindness? Hacked!, getbob agency, Belarus
- Last Rave, Zebra Hero, Russia
Branded tech and innovations Silver - The Greatest Reads, Contrapunto, Russia
Bronze - Dodo open source pizza, BBDO Moscow, Russia
Shortlist - Tone de Cabaret, Socialist, Russia
Digital Craft Bronze - The Greatest Reads, Contrapunto, Russia
- Trip In The Dark, Voskhod, Russia
MobileMobile websitesBronze - Terms Against Bullying, White Rabbit Budapest, Hungary
Apps Shortlist - Kinder of the future!, Humanz, Russia
AR / VR / 360Вє videosBronze - Lessons Of Auschwitz: Volumetric VR Illustration Tribute By School Students, RT, Russia
Activation by location / Voice activation Gold - Bee in touch, Starcom, Leo Burnett Moscow, Russia
Mobile Tech and Innovations Silver - Bee in touch, Starcom, Leo Burnett Moscow, Russia
Creative DataData-enhanced Creativity Silver - AI Versus, Voskhod, Russia
Bronze - Dodo open source pizza, BBDO Moscow, Russiatry
Data storytelling Silver - AI Versus, Voskhod, Russia
Use of Real-time Data Bronze - Bee in touch, Starcom, Leo Burnett Moscow, Russia
Social Data and Insight Silver - Terms Against Bullying,White Rabbit Budapest, Hungary
Bronze - Bee in touch, Starcom, Leo Burnett Moscow, Russia
MediaChannels V3 Print / Outdoor Short-list - Boosting sales with a single billboard, e:mg, Russia
Ambient Media Gold - Trivial Pursuit Hotel, Media Agency - OMD Media Direction; Communication Agency - Leo Burnett Moscow, Russia
- We Are Siberia, TUTKOVBUDKOV, Russia
Silver - The Death of The Warsaw Palm, Syrena Communications, Poland
Shortlist - Knowledge Leads to Freedom, Leavingstone, Georgia
- Our Sea, Possible Moscow x Suprematika, Russia
EventsShortlist - Instagram worthy. IKEA x Virgil Abloh, e:mg, Russia
- Nerf battle in real life, e:mg, Russia
Digital platforms Silver - Trip in the dark, Voskhod, Russia
Social Platforms Shortlist - A Letter from the Future, VOZDUH brand & communications, Russia
Technology Gold - AI Versus, Voskhod, Russia
AI Versus 2020 from Festivaler on Vimeo. Bronze- Lessons Of Auschwitz: Volumetric VR Illustration Tribute By School Students, RT, Russia
Shortlist - Tone de Cabaret, Socialist, Russia
Branded content Silver - Birds Records, BBDO Moscow, Russia
- All At Once, Voskhod, Russia
Shortlist Excellence in MediaExcellence in Media insights and Stategy Silver - Perfect Search, BBDO Moscow, Russia
Excellence in Media Engagement Gold - Trivial Pursuit Hotel, Media Agency - OMD Media Direction; Communication Agency - Leo Burnett Moscow, Russia
Silver - We Are Siberia, TUTKOVBUDKOV, Russia
Use of Data Gold - AI Versus, Voskhod, Russia
Media CampaignIntegrated Campaign Gold - We Are Siberia, TUTKOVBUDKOV, Russia
Silver - Complaining, Not Perfect Tallinn, Estonia
Bronze - #Date_With_Art, Postmen DA, Ukraine
Low Budget Campaign Gold - Perfect Search, BBDO Moscow, Russia
Bronze- Survivors, BBDO Moscow, Russia
Influencer Campaign Gold - A Team of One, Loong, China
Silver- Tera Botin, Leavingstone, Georgia
- Birds Records, BBDO Moscow, Russia
Bronze - Ren Time, Aida Pioneer, Belarus
Creative Film Film TV/Screens Bronze - Matrix, Forte Grey, Belarus
Shortlist - working hours, Not Perfect Vilnius, Lithuania
- No ties allowed, Voskhod, Russia
OnlineGold - Birds Records, BBDO Moscow, Russia
- Russian Yoga School, Zebra Hero, Russia
Silver - VOKA SMARTFAKE, TDI GROUP, Belarus
- The sound of Indifference, watergunz, Georgia
Bronze - The Kommunalka, Leo Burnett Moscow, Russia
- Series Big Foot, Forte Grey, Belarus
Shortlist - Runners guide to Riga, Nord DDB Riga, Latvia
- Ad that you can feel by skin, Proximity Russia, Russia
- MATRIX SHORT, Forte Grey, Belarus
- Stronger than crisis, Voskhod, Russia
- Carp, AIDA Pioneer, Belarus
Film Craft Silver - The Kommunalka, Leo Burnett Moscow, Russia
- All At Once, Voskhod, Russia
- Tatarka - AU, Little Big family, Uzbekistan
Bronze - Terem "Assortment", Perspecrive Pro., Russia (moved from F1 TV/Screens)
- MATRIX, Forte Grey, Belarus
- The sound of Indifference, watergunz, Georgia
- Серия работ NUGO – 007, NUGO - 007 - Snow, NUGO - 007 - Coolant, Mozaika, Georgia
Shortlist - Uzcard. Easy payment, TBWA \ CAC \ Tashkent, Uzbekistan
- Super Jars, Svetly Story, Russia
IntegratedOmni-channel Campaign Gold - The New National Anthem Edition, Impact BBDO, UAE
Silver - The Greatest Reads, Contrapunto, Russia
- Our Sea, Possible Moscow x Suprematika, Russia
Shortlist - Complaining, Not Perfect Tallinn, Estonia
- CalenDare Agaisnt Plastic, Zuck&Berg, Armenia
- My Name Is Enough, Doping Creative Agency, Armenia
Digital Campaign Silver - The Greatest Reads, Contrapunto, Russia
- Birds Records, BBDO Moscow, Russia
- Russian Yoga School, Zebra Hero, Russia
Social and Influencer Campaign Gold - #TakeMEMEhome, BBDO Moscow, Russia
- Font of Kindness, SMETANA, Russia
Shortlist- Russian Yoga School, Zebra Hero, Russia
Viral Campaign Bronze - Russian Yoga School, Zebra Hero, Russia
- My Name Is Enough, Doping Creative Agency, Armenia
Brand Launch / Re-launch Campaign Gold - We Are Siberia, TUTKOVBUDKOV, Russia
Bronze - Dyatlov Group's Journal: The Last Page, Ruptly, Germany
Shortlist - Continental IceContact: “Winter’s revolution” - first ever unmanned test drive of tires”, Action, Russia
Brand Loyalty Campaign Shortlist - Freedom is near, Movie, Russia
Breakthrough on a Budget Gold - Kak tebe takoe, Elon Musk?, Ruport, Russia
Silver - Survivors, BBDO Moscow, Russia
- Dodo open source pizza, BBDO Moscow, Russia
Bronze Shortlist - Delivery of Fate, Ruport, Russia
Selfpromo Silver - DeepBogusky, Andrey Tyukavkin, Latvia
Bronze - Dyatlov Group's Journal: The Last Page, Ruptly, Germany
Creative Strategy Gold - Birds Records, BBDO Moscow, Russia
Branded content and entertainmentVisual branded content Gold - Birds Records, BBDO Moscow, Russia
Silver - The Greatest Reads, Contrapunto, Russia
- All At Once, Voskhod, Russia
Bronze - Tatarka - AU, Little Big family, Uzbekistan
Shortlist - Last rave, Zebra Hero, Russia
Audio branded content Gold - Birds Records, BBDO Moscow, Russia
Interactive branded content Gold - Dyatlov Group's Journal: The Last Page, Ruptly, Germany
Shortlist - Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia
Branded events Shortlist - Trash talk, Nord DDB Riga, Latvia
Brand experience Gold - Trivial Pursuit Hotel, Communication Agency - Leo Burnett Moscow; Media Agency - OMD Media Direction, Russia
Silver - Wheelchange Tours, FCB Lisbon, Portugal
Shortlist - Dodo open source pizza, BBDO Moscow, Russia
Special prize - Appreciation award - Wheelchange Tours, FCB Lisbon, Portugal
OutdoorBillboards Gold - Kak tebe takoe, Elon Musk?, Ruport, Russia
Ambient Bronze - Knowledge Leads to Freedom, Leavingstone, Georgia
- Coming OutDoor, FCB Lisbon, Portugal
- My Name Is Enough, Doping Creative Agency, Armenia
Shortlist - We Are Siberia, TUTKOVBUDKOV, Russia
Innovation in Оutdoor Gold - Truck Art Childfinder, Impact BBDO Dubai + BBDO Pakistan + Samar Minallah Khan, UAE
Special prize for national spirit - Truck Art Childfinder, Impact BBDO Dubai + BBDO Pakistan + Samar Minallah Khan, UAE
PrintPrintSilver - Серия работ The Navigate Poster, New York, Milan, London, Beijing, Leo Burnett Moscow, Russia
Bronze - Save Classic Blue (moved from P3 Innovation in Print), White Rabbit Budapest, Hungary
Shortlist - That's how we write the history, Royal Kusto, Kazakhstan
- Hot Dog, Not Perfect Vilnius, Lithuania
- Turn your intensity on, Not Perfect Minsk, Belarus
- Cashless, Endorphin, Azerbaijan
- A Regular Weapon, Possible Moscow, Russia
Print CraftGold - Equal Colors, White Rabbit Budapest, Hungary
Shortlist - Series Dolls, Dolls, Dolls Blue Dress, Acqua, Italy
Radio and AudioRadio and Streaming Gold - Birds Records, BBDO Moscow, Russia
Shortlist - Sea of ideas, Leo Burnett Ukraine, Ukraine
Excellence in Audio Shortlist - The sound of Indifference, watergunz, Georgia
MarketingBrand experience and activationBrand Experience Silver - Trivial Pursuit Hotel, Communication Agency - Leo Burnett Moscow; Media Agency - OMD Media Direction, Russia
Shortlist - N23, Action, Russia
- Russian Yoga School, Zebra Hero, Russia
- AI Versus, Voskhod, Russia
Technology and Touchpoints Bronze - AI Versus, Voskhod, Russia
Shortlist - Bee in touch, Starcom, Leo Burnett Moscow, Russia
Consumer Engagement Bronze - We Are Siberia, TUTKOVBUDKOV, Russia
Shortlist - N23, Action, Russia
- Ad Blindness? Hacked!, getbob agency, Belarus
- Let's beer more local, GREAT, Russia
- The taste of Moscow, Marvelous, Russia
Strategy Gold - Complaining, Not Perfect Tallinn, Estonia, (moved from A6 Campaign)
Silver- Birds Records, BBDO Moscow, Russia
Campaign Bronze - We Are Siberia, TUTKOVBUDKOV, Russia
Shortlist - Russian Yoga School, Zebra Hero, Russia
Breakthrough on a Budget Gold Silver - VOKA SMARTFAKE, TDI GROUP, Belarus
Bronze - Delivery of Fate, Ruport, Russia
Shortlist - Probably the highest beer sampling in the world, proof., Bulgaria, (moved from A2 Brand Experience)
PRPR Practices and Technics Silver - A Team of One, Loong, China
Bronze Digital and Social Silver - Russian Yoga School, Zebra Hero, Russia
Shortlist - AI Versus, Voskhod, Russia
Influencer Silver - Birds Records, BBDO Moscow, Russia
- Kak tebe takoe, Elon Musk?, Ruport, Russia
Shortlist - Russian Yoga School, Zebra Hero, Russia
CampaignShortlist - VOKA SMARTFAKE, TDI GROUP, Belarus
Direct Channels Silver - Kak tebe takoe, Elon Musk?, Ruport, Russia
Bronze Shortlist - Our Sea, Possible Moscow x Suprematika, Russia
Digital and Social Bronze - UFC CHATBOT, Outofthebox, Russia
StrategyGold CampaignGold - Birds Records, BBDO Moscow, Russia
InnovationsSilver - DeepBogusky, Andrey Tyukavkin, Latvia
Bronze - Birds Records, BBDO Moscow, Russia
Shortlist - Dodo open source pizza, BBDO Moscow, Russia
Special prize for craziness - DeepBogusky, Andrey Tyukavkin, Latvia
Creative EffectivenessShort-term Creative Effectiveness Gold - Kak tebe takoe, Elon Musk?, Ruport, Russia
Long-term Creative Effectiveness Shortlist - Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia
Breakthrough on a Budget Gold - VOKA SMARTFAKE, TDI GROUP, Belarus
BrandingCommunication Design Creation of New Brand Identity Gold - Kurnaya izba, Terminal design, Russia
Silver- Tashkent City Identity Design, MA'NO Branding, Uzbekistan
Bronze - OSOM, Voskhod, Russia
- Classic Picnic Identity, Leo Burnett Ukraine, Ukraine
- ME'MOR Architects Award, MA'NO Branding, Uzbekistan
Shortlist - Digital Chain rebranding, Digital Chain, Cyprus
Rebrand / Refresh of an Еxisting Brand Silver - Kaspersky rebranding, Plenum.CX, Russia
Shortlist - Forest Cats Redesign, 13 floor, Russia
- ACME "A Journey Through Smart Life" Rebranding Campaign, Caption, Lithuania
- Norebo, Ermolaev Bureau, Russia
- Lamoda Rebranding, Shuka Design, Russia
- We Are Siberia, TUTKOVBUDKOV, Russia
Promotional Printed Materials Bronze - CalenDare Agaisnt Plastic, Zuck&Berg, Armenia
- deSidera, Acqua, Italy
Promotional Item Design Bronze - Ööloom birdfood package, Newton Marketing, Estonia (moved from X3 Innovation in Рackaging)
Shortlist - Digital Detox Line, Not Perfect Riga, Latvia
- Yellow and white press, Salmon Graphics, Belarus
Brand Environment and Experience Design Bronze - The Peak, The Embassy, Italy
Shortlist - Nova Artizana, OTVETDESIGN, Russia
- Kaspersky rebranding, Plenum.CX, Russia
- We Are Siberia, TUTKOVBUDKOV, Russia
Design CraftBronze - #VictoryFont May, RT, Russia
Shortlist Digital and Interactive DesignWebsite design Bronze - See the Future through Our Eyes, Possible Moscow, Russia
Shortlist - Trip In The Dark, Voskhod, Russia
Social Media Design Bronze - #VictoryFont May, RT, Russia
Design of virtual promo-tools Shortlist - BBDO Daily, Proximity Russia, Russia (moved from Q1 Website design)
Packaging Design Packaging of foodstuffs Gold
- Absolut Comeback / Recycle, Drama Queen Communications, Sweden
Silver - Woodker, PG Brand Reforming Poland, Poland/Belarus
- Premiere of Taste, Depot branding agency, Russia
Bronze - Like a bird, OTVETDESIGN, Russia
Shortlist - design of “Zelenaya Liniya” (“Green Line”), Ohmybrand, Russia
- Dzuba, LOGA BIGA, Belarus
- Yo&Go, Depot branding agency, Russia
- Veivi: Delicate balance of wellbeing, Depot branding agency, Russia
Packaging of non-food products Gold - N23, Action, Russia
- BRITE, Depot branding agency, Russia
Bronze - Canonpharma, REPINA branding, Russia
Shortlist - WonderLab, Depot branding agency, Russia
Innovation in Рackaging Shortlist
- Zombeer - beer packaging, SLD Agency, Russia
- Jägermeister custom label, Panda Digital, Russia
- Natural packaging for natural products, Synthesis creative lab, Uzbekistan
Prizes: Mass Media jury- VOKA SMARTFAKE, TDI GROUP, Belarus
- Traces, AIDA Pioneer, Belarus
- Taxi on batteries, AIDA Pioneer, Belarus
- Art of Quarantine, Looma, Ukraine
- BALKONYARTIST, The Smarts, Bulgaria
- FlyHome, TUTKOVBUDKOV, Russia
Special prize from Mass Media, introduced by Artox Media Digital Group - Ad Blindness? Hacked!, getbob agency, Belarus
Special prize from Mass Media jury for humour - Burger King France – Always Maintain Distance, Buzzman, France
Special prizes from festival partnersSpecial prize from typography Druk-S Special prize from АКМА (Belarus) for Refreshing Event Solution - Canada Dry Snow Experience, Furia, Chile
Special prize from АCAR (Russia) - Complaining, Not Perfect Tallinn, Estonia
Special prize from NAAI (Uzbekistan) - Quarantine Entertainment, Kinograf, Ukraine
Congratulations to all the prize-winners!
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