Who are loyalty and rewards programmes really designed for?Kevin Britz and Craig Page-Lee, hosts of Lunchtime Marketing & Leadership every Thursday at 12h00 on www.ebizradio.com asks the question 'Who are loyalty and rewards programmes really designed for?' Loyalty and rewards programmes have been around a long while but in today's ever-evolving digital world who are they actually for - the business or the consumer? Kevin Britz and Craig Page-Lee, hosts of Lunchtime Marketing & Leadership discuss the topic |