Coolest brands in SA - BMW, Coca-Cola, Nike, Samsung, AppleThis year, BMW tops the list of the coolest brands in South Africa, as selected by the country's youth in the Sunday Times Generation Next Awards, announced late last week. The others in the top 5 are Coca-Cola, Nike, Samsung and Apple. Components for the studyThere are two components to the study, which was conducted by HDI Youth Marketeers, across the seven regions of the Eastern Cape, Free State, Gauteng, KwaZulu-Natal, Limpopo, North West and Western Cape. One is Brand Preference and the other Lifestyle & Consumer Behaviour.
Trevor Ormerod, GM: Group Sales for Times Media says, "This year we've reached a milestone, marking a decade of the annual awards, which have established a strong presence amongst the youth, marketers and brands in South Africa today." "The survey has grown so much in a decade, from an initial sample of less than 2,000 to over 5,500 now and, while changes are always fun to see, it's also great to see some winners like Coca-Cola, Vodacom and Doritos who have scooped gold for a decade," says Jason Levin, MD of HDI. Download a list of the winners here (pdf) View the 2014 HDI Survey Methodology (pdf) For more information go to www.TMAdRoom.co.za. |