My experiences in fashion bloggingMy sister and I were by far the least fashionable sisters in school. I actually think my mother bought half of our clothing (ah, the horror). So some might think it was madness that we started writing our own fashion and shopping blog last year (we kind of did ourselves - my sister practically lives at Mr Price, not quite haute couture, is it?). We liked the concept of two sisters living in two different cities united by one fashion blog and we saw a gap in the market for fashion bloggers who were writing about their own personal styles rather than those of celebrities. The deals, the sales and favourite outfits So we created Boguslavskysisters.com (a mouthful, we know!) and we persevered with the blogging. We wrote, weekly, about our latest shopping finds, the deals, the sales and our favourite outfits. In the beginning, I think our readers were a handful of friends and, of course, our mother. But slowly our traffic grew and it practically doubled when we moved the blog over to the WordPress platform in March, 2011. It has been an interesting 10 months of blogging and I have learned a few things about fashion blogging along the way:
Finally, just keep on blogging. It takes time and perseverance to build up an online audience. About Marianna BoguslavskyMarianna Boguslavsky is an Online Marketing and Social Media Consultant working and living in Cape Town. She runs www.mbconsultancy.co.za. If you need any digital and fashion content creation advice, contact her at marianna@mbconsultancy.co.za. View my profile and articles... |