Still searching?Toffee Ripple is an innovation of Johannesburg-based Software Development company, Full Cream Software, to facilitate our Internet search experiences by rendering the results in the form of thumbnails... we get a sneak peak at the pages turned up in our search. Still searching? What are pictures worth to us?A thousand words... and that's often what a traditional internet search turns up, thousands and thousands of words, acting as 'descriptive summaries' of what lies within the page. Are our design studios and copywriters able to wade through this wall of text to glean brand-orientated information? Are they able to investigate competitive brand identities, competitor agency's campaigns, in a way that means anything to them? Brands speak about themselves in pictures, colours, combinations of colours, fonts, hard-won image-based identities. A picture based result display would revolutionize the leg-work factor of our industry, and it's here... Toffee Ripple, the sweetest way to searchToffee Ripple is the innovation of Johannesburg based Software Development company Full Cream Software, a division of local through-the-line agency Mortimer Harvey and Associates. It's designed to facilitate our search experiences by rendering the results in the form of thumbnails.... We get a sneak peak at the pages turned up in our search, a pictorial representation, a real look, without having to digest the text at all. It amounts to the experience of the internet in a totally image based environment - the brands within the pages speak to us in their own language, the language of the picture. The brainchild of Joburg whizzkid Mark Carrol, the program promises to sweeten the way we search, and give agencies the search efficency they need to deliver on target. How does it work?- Use your favourite search engine (Yahoo/Google/etc.) Get the picture? For more information, visit www.toffeeripple.com. |