Social media marketing short course - Online
Social Media has exponentially exploded over the past decade, and often is misguided in its understanding of the true nature of this powerful network.
The social media marketing short course not only aims to uncover the myths around this powerful branding tool but aims to enhance all participants understanding of social media, and provide the know-how to use it effectively.
What is communicated, how it is communicated, and the authenticity of messaging can make or break a brand. Social media marketing requires a focussed approach built on brand values and purpose, integrating both owned and earned media options.
In this short course we examine how brand owners, managers and communicators are leveraging social media choices to deliver authentic and consistent communication to maximise brand-building opportunities.
Date: 14 September 2021 to 23 November 2021
Venue: Online