Cultivate your employer brand and witness resultsA question mark is often raised about the relevance of employer branding within South Africa, especially with the high unemployment rate as it stands Celeste Sirin However, there is an increasing number of progressive companies acknowledging that they still have a dire need for scarce skills within their respective industry sectors and for them to compete for talent employer branding is extremely necessary. The turnout at the first Employer Branding Masterclass held in Cape Town in March 2015 attracted a fantastic delegation representing a cross-spectrum of industries. The masterclass allowed enthusiasts the opportunity to think like marketers, giving them the creative space outside of their demanding daily work schedules, to brainstorm, highlight challenges and share solutions. Employer-branding strategiesIt became evident that some companies were at different stages of building their employer branding strategies and unique employer value proposition. In addition to this, whilst some delegates' recruitment challenges in the scarce skills categories were immediately eminent, we addressed innovative methods of short-term, external employer branding attraction initiatives. Delegates found it most beneficial with being able to shift the channel vision of focusing solely on their organisation. This inspired knowledge sharing which provided them with great insights and lessons to be learnt. It was evident that there was a common thread of challenges woven through our two-day agenda, comparative to what our global counterparts are experiencing. As we moved through our agenda, delegates could resonate with participants as they experienced a lot of mutual ground, not only through the implementation of their talent attraction strategies, but the employee engagement and retention factor/aspect throughout the lifecycle of their workforce." Highlights
The role players, stakeholders and influencers in establishing your employer brand, the importance and benefits of a strong internal employee brand and pitfalls and tips on rolling out an employer branding strategy were some of the additional exciting agenda items which we covered. With the roll-out of the second of our series of Employer Branding Masterclasses nationally, we are hoping to again attract a following of leaders that are open to experiencing the importance of employer branding and the positive impact it can have on company reputation and profitability. Listen to what delegates had to say: Next MasterclassThe forthcoming Employeer Branding Masteclass will take place on the following dates: Cape Town: 21 & 22 July 2015 Gauteng: 20 & 21 August 2015 KwaZulu-Natal: 17 & 18 September 2015 For more information and to register, go to www.employerbrandingsa.co.za About the authorCeleste Sirin is the Founder of [[http://www.employerbrandingsa.co.za/ Employer Branding South Africa]] |