Bakkie & Car magazine hits shelves

Car enthusiasts had something new to look forward to with last week's arrival of the reimagined Bakkie & Car magazine.

Bakkie & Car is the fruit of the evolution of Bakkie & Truck magazine into a more general title, which while it continues to keep bakkies in focus, now also targets a far broader enthusiast motoring readership. Bakkie & Car is a wholly South African, owner-operated title run by petrol heads.

“The market has changed diametrically in the 20 years we have published motoring titles,” explained motoring publisher Michele Lupini. “Back then, print media really was king and the internet was just embryonic; but it has now gone full circle and in spite of all that electronic and outdoor competition out there, print has evolved to remain a critical aspect within the local media."

“We think that our local bias, our absolute motoring focus and the fact that Bakkie & Car magazine is owned, created, produced and published by car people for car people, is a breath of fresh air in a South African motoring magazine market dominated by corporate-run titles that largely depend on bought international content,” Lupini concluded.

Published by MC Media and run by a motor media team including Michele Lupini, Ferdi de Vos, Andrew Leopold and Mario Lupini, Bakkie & Car is now on shelf countrywide and available for download.