Coastal - Network EventTopic: Advertising for entrepreneurs The fundamental reason for business failure is the lack of sales which is ultimately caused by the lack of customers. Lack of customers is caused for many reasons - but let's lets for a minute walk a mile in the passionate Entrepreneur's shoes...They have a great concept, are passionate about their business, work hard and long hours trying to grow their business, they have an awesome product that could benefit someone out there, they network regularly and they have a super website that they paid a small fortune to have developed - but still they don't get the sales that they anticipated! Why? It must be immensely frustrating for them! Advertising! I've seen business struggling to make a profit without some form of advertising or without at least having a plan for their marketing and advertising. These are the same entrepreneurs who've made a 'wrong' decision with regards to where to spend their 'tight' marketing budget and haven't had the response they needed in return on investment. Hence they're now the 'advertising cynic' and have labeled advertising a luxury for small businesses - saying that it doesn't work! About the speaker: Robyn Lambrick - Word on the StreetT Media Word-on-the-Street Media is a single point access to multimedia channel advertising agency. In other words we're happy to apply ourselves to whatever it takes to grow our client's business. Robyn uses her blue chip experience to make a difference in the lives of entrepreneurs and small to medium businesses. She uses her philosophy of walking a mile in your customer's shoes to get to the very essence of your business, your product service and the human truth behind your customer's needs and wants, their rituals and habits. At Word on the Street Media, we eat, dream, sleep and drink our client's businesses - for to do it any other way is an injustice to you and your customer. Click here to book your seat: Payments close: 10 July 2015 No cash payments will be accepted at the door. A light breakfast will be served followed by information session and networking. Please email us on az.oc.nemoWyranidroartX@stnevE for any booking queries. Follow on Twitter: Date: 14 July 2015 Time: 08:00 - 11:00 Venue: Blowfish Restaurant, Blouberg, Cape Town |