Journalists turned PR practitioners fail the industry

Stop hiring journalists as PR officers because most of them fail to perform.

Have you noticed that many journalists who leave the newsroom to become PR officers crawl back to the newsroom before sunrise? You know why? They are pushed by the love of money rather than the passion for PR. That's why. When the going gets tough, they run back to the newsroom. If you were thinking of hiring a journalist for PR job, please save yourself time and money wasting. The reality has proven that those who did PR as a course are far much better equipped to do the job than those who did journalism at collage. Journalists do not stay in PR but PR graduetes do. Where is Tim Modise, the Communications and Marketing Director of the 2010 Local Organising Committee (LOC),now? He is back to broadcasting at SAFM. He failed to perform. There are many others in government, municipalities and business who can't perform. The choice is yours.

Forum created by Simphiwe Ndwandwe