Customer experience management and design course

If you wish to transform how customers experience your brand and re-ignite a love affair with your brand that will bring you more customers as well as increase your growth, this course is for you.

Whether you are in a corporate role or work for a advertising agency or if you are a independent customer experience(CX) practitioner, this course will inspire you and provide you with tools and techniques and the best in CX methods gathered from customer experience guru's all over the world.

What you will learn

The course will be very practical and interactive and cover these topics:

What is customer experience (CX) and the customer experience eco system that you operate in
How to implement a customer experience(CX) program and grow the customer experience competencies that you need to integrate into your business to grow sustainable loyalty.
The business case and economics of transforming your customer experience
How to understand your current brand experience
Understanding voice of the customer
Using social media to your advantage
How to love customer complaints and how to use them
How to design your ideal brand experience
Innovation and design methods that is used at the Stanford Design School
How to design branded interactions that grow customer love and loyalty
How to create journey maps that start transforming the experience
How to train and inspire your people to achieve a authentic and unique experience
How to integrate experience in a consistent manner in an omni-channel service environment.
The course will use relevant South African and Global case studies and introduce you to knowledge from global guru's in the CX field that will help you on your journey.

Weather you are starting with customer experience or are along the journey already, this course will give you inspiration and ideas to invigorate your brand's customer experience.

You will take away practical how-to-guides, case studies and video's used in the lectures.

Who should attend?

This course is suited for customer experience executives, customer managers, customer relationship managers, brand leaders, marketing managers, service managers, call centre managers, business analyst, process analysts, strategists, consultants and brand leaders in general.

Need more info?

To find out more about the course or apply for a group discount, please email az.oc.evoldnarb@letnahc

To purchase a ticket and pay by credit card or bank transfer, please follow the easy online checkout. Space is limited so book now to avoid disappointment!

Date: 03 September 2015 to 04 September 2015
Venue: Sandton, Johannesburg
Cost: R9,500