Jenna Prandini to become Puma ambassador
Prandini is a perfect fit for the brand, her performance and athletic potential balanced by a personality and unique style that befits the Forever Faster mantra. She will be used in global marketing initiatives for running and training across all communication channels, most prominently in the US market. As Puma continues its focus and investment in this area, Prandini will bring further credibility to a business unit that is growing commercially across all regions. The track and field star will also be a key ambassador for Puma Women, an area of increasing focus for the brand, and will be activated across multiple product categories including Sportstyle.
Exciting marketing plans
Prandini said: "I'm very happy to be joining Puma, a great brand with a rich history in sport and track and field. The running footwear and apparel they've given me is excellent, and they have exciting marketing plans in place for me - I'm excited to start the next chapter in my career. Everyone has made me feel so welcome, I'm looking forward to getting involved."
Johan Adamsson, Global Director of Sports Marketing at Puma added: "Jenna will undoubtedly be a great ambassador for Puma, both on and off the track. Her talent and dedication to training is phenomenal; this coupled with her extraordinary talent, charisma and confidence makes her a perfect fit for our brand and great addition to the cross-category marketing plans we have in place going forward. We're very excited to being able to welcoming Jenna to the Puma family and wish her all the best for competition this week and the future."