Creative Spark acquired by M&C Saatchi PLCM&C Saatchi PLC has announced the acquisition of one of South Africa's leading independent digital agencies, Creative Spark. "Creative Spark is a born and bred award-winning, digital specialist agency, with strong web and digital development heritage and a specialisation in social media and content creation. With the growing trend of 'integrated agencies', the tie up locally between M&C Saatchi Abel and Creative Spark, helps ensure that digital is a core pillar of the marketing, advertising and publishing conversation. Both agencies will now be able to add even more value to their existing clients in offering world class marketing solutions. I think it's a powerful relationship that is already reaping dividends for both companies" said Moray MacLennan, CEO of the M&C Saatchi Global network, when making the announcement. {{IMage}}
Our model is usually a start-up, entrepreneur-led one. But every now and then you come across a quality independent business where the owner is looking to become part of something bigger in order to grow. Matthew Buckland is one of those rare people who has built a great company with a highly skilled team and quality clients. Creative Spark is ready to take the next step in their growth story." Mike Abel who heads the M&C Saatchi Group on the continent said "Creative Spark will remain an independent stand-alone business, also servicing specific clients within the M&C Saatchi Abel JHB agency." Matthew Buckland, MD of Creative Spark added: "We are immensely proud to become part of the M&C Saatchi Group - the fastest growing independent agency network in the world and one that inspires immense respect. We share a pan-African vision with M&C Saatchi of creating a large, world-class digital agency and a strong digital publishing platform in Burn Media like no other. In M&C Saatchi Abel we have found a like-minded partner with a common culture and purpose to deliver communication solutions to business problems. We believe that the combination of the two companies will be greatly beneficial to our clients," concluded Buckland. |