Future of Media Conference focuses on exploitation of digital technologyThe annual Future of Media Conference, hosted by Times Media, will be held in Sandton on 21 July 2016. The conference indicates that the exploitation of digital technology will be dominating conversations, aiming to deliver a greater understanding of programmatic buying, gamification, digital migration, virtual reality, social media, branding, big data and the value of partnerships. © kasto via 123RF “Before the conference has even kicked off, it is clear that the South African market is champing at the bit in anticipation of the opinions and insights of industry leaders operating in the digital environment,” says Trevor Ormerod, GM group sales & marketing at Times Media. The conference is directed towards the media, advertising and marketing sectors - where media platforms provide the vehicles for brands to reach and engage with increasingly tech-savvy and discerning audiences. Times Media has engaged leading international figure Juan Senor, partner at Innovation Media Consultants, to deliver the opening presentation at the conference. Senor has global experience in working with media brands ‘to reinvent their editorial models, strategies, products, design, newsrooms, workflows and narratives for the digital age’. Speakers
Partners who are hosting activations alongside Times Media include Everlytic, GfK South Africa, TimeOneGroup, BrandsEye, TNS, Mortimer Harvey, Millward Brown, and Kena Outdoor. Ormerod concludes, “We’re no longer waiting for the digital dawn, but rather standing in its midday sun. Every facet of media, communication and advertising is being touched by the opportunities that advanced technology presents. Exploring new technologies and processes to steer the South African media environment forward successfully is what the Future of Media Conference is all about.” For more information, visit http://www.thefutureofmedia.co.za/. |