White Square Advertising Festival: All the winners!The winners of one of the largest creative events in Europe, the White Square Advertising Festival, have been revealed. This year was the first time the awards ceremony was held in combined online format. Headliners of the business programme were presented by creative directors both of networks and local agencies from more than 25 countries across the globe, holders of numerous festival awards including more than 400 Cannes Lions in total. Most of them were jury of the festival this year. At White Square 2021, 7 international jury line-ups worked in the format of online conference: Creative, Branding, Marketing, Digital, Media and Mass Media jury. Grand Prix of the festival was decided by Grand Jury represented by jury Chairmen of main line-ups. This year 901 entries from 25 countries competed for festival awards in contest categories: Creativity, Branding, Marketing, Marketing Effectiveness, Media, Digital and Craft. Grand Prix Apartmenteka, agency Instinct, Russia Vivienne Sabó is changing views, agency SOCIALIST, Russia Special Prize from Grand Jury: Green Square Birds Will Be Back, agency Havas Turkey CREATIVE F. FILM F1 TV / Screens Gold: Food Waste Apocalypsis, agency Instinct, Russia Silver: George from 1973, agency Leo Burnett Moscow, Russia An Inspired Pigeon, agency Voskhod, Russia Bronze: Separation, agency Havas Creative Group Russia Short-list Tele2 mobile internet "Follow yourself", agency NOT PERFECT RIGA, Latvia F2 Online Silver: Snickers Crisper Fest, agency BBDO Moscow, Russia I don’t buy it Act 1, agency Marvelous LLC, Russia (moved from F3 Film for non-profit / charity) Bronze: George from 1973, agency Leo Burnett Moscow, Russia Do what only you can do, agency Voskhod, Russia I don’t buy it Act 3, agency Marvelous LLC, Russia (moved from F3 Film for non-profit / charity) F3 Film for non-profit / charity Gold: Police Cartoons, agency Zebra Hero, Russia Bronze: Disappearing Stories, agency Mozga Studio, Russia Dolphin - Movie, agency Re:evolution / emg, Russia Short-list How many times to repeat? Dementia – Aggression from series of entries How many times to repeat? Dementia, agency MOVIE, Russia O. OUTDOOR O1 Billboards Bronze: New Year wish, agency AIDA Pioneer, Belarus O2 Posters Gold: The Last Spark of Communism, agency White Rabbit Budapest, Hungary Silver: Shot on a Miele oven, agency Serviceplan Russia O4 Ambient Silver: Hayrat, agency Havas Turkey Bronze: The Self-Exam Mannequin, agency White Rabbit Budapest, Hungary O6 Outdoor for non-profit / charity Bronze: The Punch, agency ART UNION, Russia P. PRINT P1 Print Silver: GEORGIA BY POST, agency REDBERRY, Georgia Bronze: Sports Notes_Run from series of entries Sports Notes, agency GForce/Grey, Kazakhstan Short-list: The Prescription, agency 19/84, Russia P2 Publications Bronze: Ad Moms, agency Possible Group, Russia R. RADIO & AUDIO R1 Radio & Streaming Gold: World’s Smartest Radio Spot, agency Publicis Emil Turkey Bronze: deliver the goods, agency proof., Bulgaria R2 Innovation in Radio & Audio Gold: Birds Will Be Back, agency Havas Turkey Silver: Laundry Records, agency Serviceplan Russia Bronze: Speed Limited Radio Spots, agency Publicis Emil Turkey K. INTEGRATED K1 Omni-channel Campaign Silver: I DECLARE, agency PHENOMENA SARL, Lebanon Bronze: HAPPY MINISO NEW YEAR, agency REDBERRY, Georgia In the name of women, agency Mosaic, Russia (moved from K9 Non-profit / charity campaign) K2 Digital Campaign Gold: Apartmenteka, agency Instinct, Russia Silver: GEORGIA BY POST, agency REDBERRY, Georgia Bronze: Diagnostics in Fashion, agency Havas Creative Group Russia K3 Social & Influencer Campaign Gold: George from 1973, agency Leo Burnett Moscow, Russia Silver: Laundry Records, agency Serviceplan Russia Bronze: Snickers Crisper Fest, agency BBDO Moscow, Russia K4 Brand Launch / Re-launch Campaign Gold: George from 1973, agency Leo Burnett Moscow, Russia Bronze: Hamcolates, agency Serviceplan Russia K5 Brand Loyalty Campaign Bronze: GEORGIA BY POST, agency REDBERRY, Georgia K6 Breakthrough on a Budget Gold: ANTYfest, agency Voskhod, Russia Silver: Diagnostics in Fashion, agency Havas Creative Group Russia K8 Creative Strategy Silver: George from 1973, agency Leo Burnett Moscow, Russia New currency in Kazakhstan, agency GForce/Grey, Kazakhstan Bronze: Hamcolates, agency Serviceplan Russia K9 Non-profit / charity campaign Gold: Disappearing Stories, Mozga Studio, Russia Silver: Hope to Wear, agency Articul Media, Russia Bronze: Dolphin — Eternal stream, agency emg / Re:evolution, Russia N. CONTENT & ENTERTAINMENT N1 Visual branded content Bronze: Laundry Records, agency Serviceplan Russia Snickers Crisper Fest, agency BBDO Moscow, Russia The Endless Letter on Instagram Stories, RT Creative Lab, Russia Vivienne Sabó is changing views, agency SOCIALIST, Russia N2 Audio branded content Gold: Laundry Records, agency Serviceplan Russia N3 Interactive branded content Gold: Snickers Crisper Fest, agency BBDO Moscow, Russia N5 Brand experience Silver: ANTYfest, agency Voskhod, Russia Laundry Records, agency Serviceplan Russia Bronze: GEORGIA BY POST, agency REDBERRY, Georgia N6 Non-profit / charity Gold: Police Cartoons, agency Zebra Hero, Russia Bronze: Dolphin — Eternal stream, agency emg/Re:evolution, Russia Virtual 3D exhibition of modern art This Is Not a Book. Dmitry Volkov’s collection, Creative agency TRIKO, Russia CRAFT J. FILM CRAFT J1 Direction Gold: Food Waste Apocalypsis, agency Instinct, Russia Bronze: An Inspired Pigeon, agency Voskhod, Russia Bet Planet - Bet you can, agency Perspective Pro, Russia Making homes, not houses, agency Voskhod, Russia Short-list Thanks to the doctors, agency OMD Resolution, Russia J2 Script Silver: Police Cartoons, agency Zebra Hero, Russia Bronze: I don’t buy it, agency Marvelous LLC, Russia J3 Art Direction Silver: Do what only you can do, agency Voskhod, Russia Bronze: Disappearing Stories, Mozga Studio, Russia #меняйправила with The Glenlivet, agency VEIN, Russia Short-list The King's Speech, agency Leo Burnett Moscow, Russia J4 Cinematography Gold: Food Waste Apocalypsis, agency Instinct, Russia Silver: Bet Planet - Bet you can, agency Perspective Pro, Russia Making homes, not houses, agency Voskhod, Russia Bronze: An Inspired Pigeon, agency Voskhod, Russia Short-list: The Beauty of Sharing, agency Voskhod, Russia J5 Editing Gold: Do what only you can do, agency Voskhod, Russia Love-development company, agency Voskhod, Russia Short-list: Bet Planet - Bet you can, agency Perspective Pro, Russia J6 Use of Music & Sound Design Gold: George from 1973, agency Leo Burnett Moscow, Russia Love-development company, agency Voskhod, Russia J7 Animation Gold: Animators For Belarus, Yulia Ruditskaya, Belarus Bronze: Police Cartoons, agency Zebra Hero, Russia Adobe x Keith Haring | Creativity For All, agency Bakehouse, Russia ADOPTED IS NOT ADAPTED. STORY OF MAX from series of entries ADOPTED IS NOT ADAPTED, agency GREAT, Russia Short-list: Long-awaited reunion, agency Forte, Belarus J8 Visual effects Silver: George from 1973, agency Leo Burnett Moscow, Russia Food Waste Apocalypsis, agency Instinct, Russia Y. PRINT & OUTDOOR CRAFT Y1 Typography Bronze: Shot on a Miele oven, agency Serviceplan Russia Y2 Art Direction Bronze: Shot on oven Miele, agency Serviceplan Russia Y3 Illustration Gold: The Last Spark of Communism, agency White Rabbit Budapest, Hungary Bronze: Ad Moms, agency Possible Group, Russia Blanket Forts, agency Instinct, Russia Z. EXCELLENCE IN RADIO & AUDIO Z1 Excellence in Radio & Audio Gold: Birds Will Be Back, agency Havas Turkey MARKETING A. BRAND EXPERIENCE & ACTIVATION A1 Channel / Medium Silver: George from 1973, agency Leo Burnett Moscow, Russia The Self-Exam Mannequin, agency White Rabbit Budapest, Hungary Bronze: ULTRA SKILL. How to share values of esports' fans and become a brand for gamers, agency Wavemaker Russia A2 Brand Experience Gold: Apartmenteka, agency Instinct, Russia Bronze: ANTYfest, agency Voskhod, Russia A3 Technology & Touchpoints Bronze: Kotex SOS button, agency Mindshare, Mail.ru Group Innovation department, Russia (moved from A5 Strategy) Short-list: 30000 test drives like never before, agency Mindshare, OMD Media Direction, Russia Pringles Dreamwalkers, agency Re:evolution, Russia А4 Consumer Engagement Silver: Wrong Number Operator, agency Yandex Magic Camp, Russia Bronze: engAGEd gate, getbob agency, Belarus Short-list: Snickers Crisper Fest, agency BBDO Moscow, Russia A5 Strategy Silver: George from 1973, agency Leo Burnett Moscow, Russia Bronze: #wakeupafter6pm, agency proof., Bulgaria (moved from A6 Campaign) GEORGIA BY POST, agency REDBERRY, Georgia A6 Campaign Gold: George from 1973, agency Leo Burnett Moscow, Russia A7 Breakthrough on a Budget Silver: Blanket Forts, agency Instinct, Russia Bronze: ANTYfest, agency Voskhod, Russia made with the fruits of diplomacy, agency proof., Bulgaria A8 Non-profit / charity Gold: The Self-Exam Mannequin, agency White Rabbit Budapest, Hungary Silver: Pyros Collection, agency FCB LISBON, Portugal Dolphin — Eternal stream, agency emg / Re:evolution, Russia Short-list: I don’t buy it, agency Marvelous LLC, Russia C. PR C1 PR Practices & Technics Silver:#KIREMES – NOT DIRTY, agency BBDO CA, Kazakhstan Short-list: ANTYfest, agency Voskhod, Russia C2 Digital & Social Gold: Blanket Forts, agency Instinct, Russia Bronze: GEORGIA BY POST, agency REDBERRY, Georgia C3 Influencer Gold: George from 1973, agency Leo Burnett Moscow, Russia C5 Campaign Gold: George from 1973, agency Leo Burnett Moscow, Russia Silver:#KIREMES – NOT DIRTY, agency BBDO CA, Kazakhstan C7 Non-profit / charity Silver: Pyros Collection, agency FCB LISBON, Portugal Dolphin — Eternal stream, agency emg / Re:evolution, Russia Bronze: Disappearing Stories, Mozga Studio, Russia Short-list: I don’t buy it, agency Marvelous LLC, Russia H. DIRECT H1 Channels Gold: Wrong Number Operator, Yandex Magic Camp, Russia H2 Data Bronze: search against violence, agency proof., Bulgaria H4 Strategy Bronze: New currency in Kazakhstan, agency GForce/Grey, Kazakhstan S7 Visa Recycling, agency GREAT, Russia H6 Non-profit / charity Bronze: Disappearing Stories, Mozga Studio, Russia Settlements (Favelas), agency Inbrax, Chile Dolphin — Eternal stream, agency emg / Re:evolution, Russia Short-list: Bullying leaves a mark, agency Not Perfect Tallinn, Estonia I. INNOVATIONS I1 Innovations Silver: Speed Limited Radio Spots, agency Publicis Emil Turkey Special Prize from Marketing Jury: Brave Marketing Director Award George from 1973, agency Leo Burnett Moscow, Russia E. MARKETING EFFECTIVENESS E1 Short-term Creative Effectiveness Gold: George from 1973, agency Leo Burnett Moscow, Russia Silver: Vivienne Sabó is changing views, agency SOCIALIST, Russia Bronze: Pizza of the future: Dodo 2077, tm agency, Russia Short-list: SEARCH 'N' AMBUSH, agency YELL ADVERTISING, Thailand REN, agency AIDA Pioneer, Belarus E2 Long-term Creative Effectiveness Gold: Apartmenteka, agency Instinct, Russia Short-list: Mom, I ate well, agency VMLY&R, Russia E3 Breakthrough on a Budget Silver: Settlements (Favelas), agency Inbrax, Chile Bronze: SEARCH 'N' AMBUSH, agency YELL ADVERTISING, Thailand Short-list: ANTYfest, agency Voskhod, Russia BRANDING B. COMMUNICATION DESIGN B1 Creation of New Brand Identity Gold: Warm bread and in bed, agency Suprematika, Russia Silver: Pipndrop, agency Suprematika, Russia Bronze: DODO PIZZA UK, agency The Clients, Russia TMW Brand Identity, agency Vozduh brand & communications, Russia B2 Rebrand / Refresh of an Еxisting Brand Gold: Milgrad, Depot branding agency, Russia Silver: Porter & Sail — An identity for the New York travel assistant company, agency Shuka Design, Russia Bronze: Rebranding "Krupno", SUPERMARKET Branding Agency, Russia Wanna. Fashion ARketing, Pocket Rocket Agency, Belarus Itrex. Hungry for challenges, Pocket Rocket Agency, Belarus Rebrand of Perm Polytech, agency Electric Brand Consultants, Russia Inzare, Depot branding agency, Russia B3 Promotional Printed Materials Bronze: Vertigo, agency Dotorg branding & digital, Russia B5 Brand Environment & Experience Design Silver: SlavNY 20XX, The Agency of Wargaming, Belarus B6 Design-driven Effectiveness Silver: Rebranding "Krupno ", SUPERMARKET Branding Agency, Russia B7 Design Craft Bronze: Ad Moms, agency Possible Group, Russia Q. DIGITAL & INTERACTIVE DESIGN Q1 Website design Bronze: Highway Rock, The Agency of Wargaming, Belarus X. PACKAGING DESIGN X1 Packaging of foodstuffs Gold: Blanc Bleu, Depot branding agency, Russia Silver: WORKAHOLIC COLD BREW, agency The Clients, Russia Souvenir chocolate "color of taste", Vsevolod Abramov, Russia RANA. Spaghetti al nero, agency XPOM, Russia Bronze: Obeliu crafted vodka, agency Not Perfect Vilnius, Lithuania Rebranding "Krupno", SUPERMARKET Branding Agency, Russia Ocard, Depot branding agency, Russia Short-list: BU_Alcateria, agency AIDA Pioneer, Belarus X2 Packaging of non-food products Silver: Stoic. Gloves with strong durability., agency OTVETDESIGN, Russia DIGITAL D. DIGITAL D1 Websites Silver: Apartmenteka, agency Instinct, Russia Short-list: Eclipse Code - 2 minute site, agency SLD agency, Russia Securing Space, agency Possible Group, Russia D2 Interactive projects Bronze: Safe-Expression Collection, agency Instinct, Russia Short-list: Meet a Safer Tomorrow, agency Instinct, Russia D5 Digital Campaign Gold: ANTYfest, agency Voskhod, Russia Bronze: 30000 test drives like never before, agencies Mindshare, OMD Media Direction, Russia Short-list: search against violence, agency proof., Bulgaria Snickers Crisper Fest, agency BBDO Moscow, Russia D6 Social & Influencer Campaign Gold: George from 1973, agency Leo Burnett Moscow, Russia Bronze: I don’t buy it, agency Marvelous LLC, Russia Laundry Records, agency Serviceplan Russia Short-list: made with the fruits of diplomacy, agency proof., Bulgaria D7 Native Advertising Bronze: Diagnostics in Fashion, agency Havas Creative Group Russia D8 Branded tech and innovations Silver: George from 1973, agency Leo Burnett Moscow, Russia Bronze: MTS LIVE XR, agency Mosaic, Russia Short-list: Tele2 Gigabeats, agency Affect, Russia D10 Non-profit / charity Gold: Police Cartoons, agency Zebra Hero, Russia Silver: Disappearing Stories, Mozga Studio, Russia I don’t buy it, agency Marvelous LLC, Russia Bronze: Dolphin - Palms, agency Re:evolution / emg, Russia Hope to Wear, agency Articul Media, Russia Wild Delivery, agency SETTERS, Russia Short-list: Our country's destiny is now in your hands!, agency Leavingstone, Georgia Women Should, agency Endorphin, Azerbaijan Special Award “For Bravery” from Digital Jury Women Should, agency Endorphin, Azerbaijan G. MOBILE G1 Mobile websites Short-list: Badoo Hotline, agency BALAGAN&BETA, Russia G7 Social Content Bronze: The Endless Letter on Instagram Stories, RT Creative Lab, Russia G9 Non-profit / charity Gold: Disappearing Stories, Mozga Studio, Russia T. CREATIVE DATA T1 Data-enhanced Creativity Gold: Apartmenteka, agency Instinct, Russia Water Index, agency Havas Turkey T4 Use of Real-time Data Bronze: engAGEd gate, getbob agency, Belarus T6 Non-profit / charity Short-list: Dolphin - Palms, agency Re:evolution / emg, Russia MEDIA M. MEDIA CAMPAIGN M2 Low Budget Campaign Gold: Wrong Number Operator, Yandex Magic Camp, Russia Bronze: #KIREMES – NOT DIRTY, agency BBDO CA, Kazakhstan M4 Non-profit / charity Bronze: Dolphin — Eternal stream, agency emg / Re:evolution, Russia V. CHANNELS V1 TV & Other Screens Short-list: George from 1973, agency Leo Burnett Moscow, Russia V2 Audio Platforms Bronze: World’s Smartest Radio Spot, agency Publicis Emil Turkey V4 Ambient Media Short-list: The Self-Exam Mannequin, agency White Rabbit Budapest, Hungary New currency in Kazakhstan, agency GForce/Grey, Kazakhstan V6 Digital Platforms Gold: ANTYfest, agency Voskhod, Russia Silver: GEORGIA BY POST, agency REDBERRY, Georgia Bronze: Diagnostics in Fashion, agency Havas Creative Group Russia Short-list: "First hugs": online school for parents from Skillbox and Huggies, agencies KB-12, Mindshare, Russia V7 Mobile Short-list: 30000 test drives like never before, agency Mindshare, OMD Media Direction, Russia V8 Social Platforms Silver: Kotex SOS button, agency Mindshare, Mail.ru Group Innovation department, Russia Bronze: The Sign of Tenderness, agency VMLY&R, Russia V10 Branded content Bronze: Snickers Crisper Fest, agency BBDO Moscow, Russia V11 Non-profit / charity Gold: World without doctors, agency emg, Russia Silver: Dolphin — Eternal stream, agency emg / Re:evolution, Russia Bronze: Disappearing Stories, Mozga Studio, Russia W. EXCELLENCE IN MEDIA W1 Excellence in Media Insights & Strategy Silver: Water Index, agency Havas Turkey (moved from M1 Integrated Campaign) Bronze: ANTYfest, agency Voskhod, Russia George from 1973, agency Leo Burnett Moscow, Russia W3 Excellence in Media Engagement Gold: Wrong Number Operator, Yandex Magic Camp, Russia Bronze: AXE Collision Games, agency Goose Gaming, Russia Short-list: 30000 test drives like never before, agencies Mindshare, OMD Media Direction, Russia W5 Use of Programmatic Short-list: Speed Limited Radio Spots, agency Publicis Emil Turkey W6 Non-profit / charity Gold: World without doctors, agency emg, Russia Mass Media Award World of Tanks Artbook, The Agency of Wargaming, Belarus Police Cartoons, agency Zebra Hero, Russia The Punch, agency ART UNION, Russia Special Prize of Mass Media Jury Draniki, agency Salmon Graphics, Belarus Special Prize from DIGITAL PARTNER OF THE FESTIVAL - Artox Media Digital Group A-100 Comics, A-100 Petrol Station Group, Belarus Special Prize from souvenir partner of the festival – Project 111 Branding for a carbonated energy drink, PG Brand Reforming, Belarus |