Ten ways to think like Lee ClowAs just about everyone in the advertising world must know by now, creative titan Lee Clow recently announced his retirement after 50 years in the business. Lee Clow. © Epica Awards website. The man described by TBWA\Worldwide president and CEO Troy Ruhanen as the network’s “creative conscience” is probably most closely associated with Apple, notably the “Think Different” campaign. But the Energizer bunny is one of his ideas too. Even if you just did those two things, you could be proud of your advertising career. But Clow did many more. A consummate Californian who once told Ad Age that he “grew up on the beach”, Clow joined Chiat/Day after targeting the agency with a year-long campaign called “Hire the Hairy”. The highlight of this was a jack-in-the-box that popped open to reveal a bearded Clow puppet. It’s difficult to know if all the quotes below are genuine, bearing in mind that a long-running Twitter account called Lee Clow’s Beard was actually written by somebody else. I’ve included sources when I could find them. The other words of wisdom certainly feel genuine, and they’re good advice in anyone’s book.
*Originally published on Epica website. |