Brand management
A strong brand identity has the potential to position a company ahead of its competition.
This one-day workshop will teach you the skills necessary to build your brand using concise communication that is designed to provide simple ways to highlight your objectives and retain audience interest and excitement.
Programme outline:
• What is a brand?
• Why is it important?
• Brands and consumer behaviour
• Essential factors in building a brand successfully
• The 'plan'
• How brands fit into the marketing mix
Date: 22 April 2016
Time: 08:30 - 16:00
Venue: ProComm House, 108 Bram Fischer Drive, Ferndale, Randburg, Johannesburg
Cost: R2,800 (Discounts available for PRISA members)