Developing a media strategy

Candidates: Corporate communications executives from both public and private sectors and civil society organisations - professionals whose enterprises would be enhanced by strategic interaction with the mass media.

The world of media is changing. In addition to TV, radio and print, you now also have online and mobile communications. You can no longer talk about mass media without social media. This presents communicators (in the private and public sector) with interesting challenges that could be either opportunities or landmines if they're unprepared or uninformed.

Course outcomes
By the end of the course, you'll be able to:
• Help communicators navigate the complex nature of a changing media landscape;
• The basic elements of a strategic media plan such as goals, targeting and research;
• Framing the right messages for the right audience on the right medium;
• Choosing your media outlets and the tools for success;
• Tracking your coverage and evaluating your efforts.

Date: 13 April 2016
Time: 09:00 - 16:00
Venue: IAJ Office, 1 Richmond Forum, Richmond, Johannesburg