Five-day digital marketing course
This intensive five-day course is a great place to advance your knowledge and skills in digital marketing.
It gives marketers a complete overview of the digital marketing landscape including all the essential disciplines, how they fit together and how to assess what's right for your strategy.
Programme outline:
The course is broken down into manageable modules most of which include either exercises or case studies for you to work through.
The cultural shift
Understanding the New World
Setting the scene
Conversation culture
Digital society
The strategic view
Strategy and planning
Becoming media companies
Inbound marketing
Content strategy
Experimental and iterative marketing
Data driven culture
Integrated on/offline marketing
Search engine marketing
How the internet invented search
Strategies for search engine optimisation
Key principles
Paid search
Display and interactive media
The role of display advertising
Display formats and how to use them
Strategy and planning
Targeting and measurement
A look to the future
Social media
What is content?
Social media outreach
Video
Online PR
Channels
Your content strategy
Affiliates
Who are affiliates
Networks
The business model
Successful strategies
Mobile
The mobile landscape
Why most apps fail
Usability
Mobile conversion
Usability and web design
Conversion optimisation
Building for usability
Optimisation
User testing
Email marketing
Smarter email marketing
Goal setting
List quality
Segmentation and targeting
Creative design
Copywriting
Legal compliance
Deliverability
The Analysis
Why does it matter?
What can you measure?
Who owns analytics?
The future of analytics
Cost: Normal R,9,995, early bird special R 7,995
- Book and pay by 15 December and receive 20% discount. (No other discount applicable on this offer)
Date: 01 February 2016 to 05 February 2016
Time: 08:30 - 16:30
Venue: Focus Rooms, Sunninghill, Johannesburg
More info:
Included: refreshments throughout the day and a delicious lunch. All delegates will receive training material, useful check-lists, guidelines, exercises, worksheets. Each delegate will receive a certificate of completion.