PR for the environment and sustainability
The implementation of an effective and sincere communication campaign that is run with integrity, is crucial if you want to rise above the "green" noise.
This one-day workshop will equip you to communicate your company's green products, services and initiatives by generating positive editorial coverage, and will help to increase the brand value and reputation of your company. Angela Barter's ground breaking work in the field of green public relations is grounded in a solid understanding of classic public relations practice. She will speak on how 'green' public relations can increase brand value; how to do a 'green' audit; implementing and walking the 'Green Mile'; misguided claims and 'green washing'; and measuring the cost, response and impact of your eco-investment.
Date: 16 April 2015
Time: 08:30 - 16:00
Venue: ProComm House, Randburg, Johannesburg
More info:
108 Bram Fischer Drive, Ferndale