Leveraging LinkedIn

Fully utilise all of the LinkedIn features for branding, marketing and connecting for career advancement or to sell your services.

Course outline:

Your profile
- How to use the profile features to demonstrate your expertise and experience
- How to integrate your other social sites and website into your profile
- Adding YouTube, SlideShare or other projects
- The difference between your personal and business brands

Your connections
- How to find strategic connections to grow your business or to reach specific prospects
- How to request and give recommendations. Ignoring endorsements.
- How to research and create a relationship with prospects before pitching
- How to manage, tag and effectively communicate with multiple connections

Groups
- How to use groups build your personal and company brand
- How to do research for your own business
- How to grow and develop personally through these groups

Company pages
- How to position your company and share relevant status updates
- How to keep contact with company clients who are connected to individual staff

Hands on and exercises
We will work online on delegate's own accounts. Computers (or tablets) and log in details for existing LinkedIn accounts are necessary.

The presenter
Charlotte Kemp is an avid social media fan, and has presented numerous talks and training sessions on various elements of social media. She has presented to companies and organisations ranging from small owner/managed, entrepreneurs, corporates, financial, professional, retail and recruitment firms as well as non-profits and government branches. She owns Niche Training and in association with Social Media Solutions, has worked on numerous social media accounts for clients.

Date: 05 November 2014
Time: 09:00 - 16:00
Venue: The Studio, 24 Southfield Road, Plumstead, Cape Town
Cost: R2,650 pp

Date: 25 February 2015
Time: 09:00 - 16:00
Venue: The Studio, 24 Southfield Road, Plumstead, Cape Town
Cost: R2,650 pp

Date: 13 May 2015
Time: 09:00 - 16:00
Venue: The Studio, 24 Southfield Road, Plumstead, Cape Town
Cost: R2,650 pp

Date: 26 August 2015
Time: 09:00 - 16:00
Venue: The Studio, 24 Southfield Road, Plumstead, Cape Town
Cost: R2,650 pp

Date: 21 October 2015
Time: 09:00 - 16:00
Venue: The Studio, 24 Southfield Road, Plumstead, Cape Town
Cost: R2,650 pp