Campaign branding - how to inspire like Obama

Every leader needs to influence their audience - whether it is to convey vision to shareholders, build trust with customers, motivate employees to take action or inspire confidence in their chosen strategy.

What is it about Obama's communication skills that have propelled him to move from relative obscurity, overcoming challenges that could have thwarted any other candidate - his race, his youth, his name - to captivate the imagination of an entire nation and become President of the United States?

KEY POINTS:

You will learn about the ten principles of inspiring your audience like Obama does.

1. Setting the Scene
2. Communicating Confidence
3. Connecting with your Audience
4. Sharing your Identity
5. Personalizing your Message
6. Driving your Point Home
7. Painting mental Pictures
8. Countering Critics
9. Selling the Benefit
10. Closing strong

KEY OUTCOMES:

You will be able to

• motivate Individuals and Teams
• build trust with your Audience
• inspire Voters to embrace your Vision
• improve your Return on Communication (RoC)
• rally an Audience to care passionately about Change

The author of the bestselling book "BrandOvation™: How Germany won the World Cup of Nation Branding", and the sequel "The Hero's Journey: Building a Nation of World Champions", Dr Nikolaus Eberl holds a PhD from the Free University of Berlin and a Postgraduate Diploma from The Johns Hopkins University, Baltimore. Dr Eberl headed the Net Promoter Scorecard research project on South Africa's Destination Branding Success Story during the 2010 FIFA World Cup™, and he is the co-author of the 2010 Brand Ambassador Program 'Welcome 2010' and chairperson of the inaugural 2010 FAN World Cup.

Date: 10 December 2011
Venue: BrandOvation Campus, Johannesburg
Cost: R2,750

More info:

Auckland Park (next to SABC)