Primedia @ Home delivers 8 million Soul City booklets

The booklets are being delivered to urban and rural households across the country identified by MarketScan, Primedia @ Home's precision targeting tool. The communication is printed in all 11 official languages requiring Primedia @ Home to employ its intelligent infrastructure that identifies the language spoken in specific map areas, and delivers the message in the appropriate language.

To ensure maximum exposure in the hard to reach rural areas, Primedia @ Home is interacting with tribal authorities and community leaders to ensure each household receives a booklet. Distribution will also cover selected schools, taxi ranks, bus, truck stops and train stations, while district surgeons, medical doctors, traditional healers and churches will also be targeted.

"This is a great example of how our specialised targeting tools, heighten the effectiveness of a campaign, ensuring an important message reaches the right people," says Faye Khambule, Marketing Manager for Primedia @ Home.