17th annual Sunday Times GenNext Awards finalists announcedThe finalists across six celebrity, sport, and entertainment categories of the 17th annual Sunday Times GenNext survey have been announced. The winners will be celebrated during the online Sunday Times GenNext Awards event on 9 September 2021, where the "coolest" brands and personalities across 51 categories will be revealed. The Sunday Times GenNext survey remains the leading barometer of what South Africa’s youth find on-trend and aspirational, and delivers insights that are valued by brand management, advertising, and marketing professionals. The survey, conducted by Yellowwood on behalf of the Sunday Times, polled more than 6,000 South African youths during the 2021 survey period. The survey population consisted of young people aged 8-13 years (Tweens), 14 to 18 years (Teens), 18 to 24 years (Tertiary), and 24 to 30 years (Young Professionals/Adults). Apart from measuring attitude shifts towards brands over the past 17 years, the survey also reveals youth affinity for high profile individuals and celebrities in the sports and entertainment industries who often act as role models. This year the entertainment, sports, and celebrity finalists (in alphabetical order) are:
Register to watch the Sunday Times GenNext Awards online here. The Sunday Times GenNext supplement will be published in the Sunday Times on 12 September 2021. |