Workshop guide to achieving high levels of engagement on Facebook

As Facebook limits the number of people that see each post to just a percentage of the total number of fans or people who like pages, savvy PR professionals and social-media mavens need to understand how to achieve the highest level of engagement with the minimum investment.

In an intensive three-hour session on Monday 14 March from 2-5pm, blogger and social media consultant Dax Villanueva provides the insights and tools on how to make the best of Facebook.

He will cover:

    • Why is Facebook important?

    • Facebook's place in the digital strategy
    • Developing a content strategy
    • Techniques for harvesting content
    • Pages vs profiles vs groups
    • Setting up a Facebook page correctly
    • Techniques for growing your following
    • Using Facebook (post types, hashtags, tagging, links, etc)
    • Facebook etiquette
    • Tracking and maximising exposure
    • Handling negative posts
    • Facebook advertising
    • Working with influencers for maximum impact
    • Using Facebook insights

    • Tools

It will be hosted by PR-Net at Richard’s Supper Stage and Bistro in Sea Point, Cape Town. For more information, go to www.pr-net.co.za.


 
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