New brand positioning for Dialdirect

To launch its new brand positioning, Dialdirect, in partnership with Joe Public and production house Velocity, has created an advert directed by Greg Gray that illustrates how time is precious with the take home message that Dialdirect will not waste it.

"We feel that the concept we have created is both an emotional and touching story that everyone can relate to in the fast-paced world we live in, where time has become a precious commodity. We worked with exceptional partners to craft and create a story, which positions it as a courageous, customer-conscious brand," says Pepe Marais, Chief Creative Officer at Joe Public.

According to Carl Louw, Chief Marketing Officer for Dialdirect: "We've always strived to make our customers' lives simpler. We've now redefined this purpose so that we can offer our customers an even faster, more effective and more reliable insurance offering. We've also revamped our logo. Our new logo is symbolic of our new philosophy, as expressed in the slogan: 'insurance made easy'."

The advert was launched to South African consumers on 11 January 2015 on MNet. TV, radio and print media channels support the campaign.

For more information visit www.dialdirect.co.za/